Content Creator – Skincare Brand Strategy

Join a new skincare and lifestyle venture focused on intentional skin rituals and conscious design. This role is ideal for a visually driven content creator with a passion for branding and a deep understanding of skincare concepts. You will play a key part in shaping the brand’s visual identity and storytelling approach on Instagram, helping to build a genuine and engaged community ahead of the product launch. The position is remote and offers the opportunity to influence the early stages of a brand dedicated to education, trust, and aesthetic coherence. Deliverables

• Develop and execute a content strategy tailored for Instagram, emphasizing brand storytelling and visual consistency.
• Create and curate visually appealing content that aligns with the brand’s ethos of gentle, intentional skincare.
• Collaborate on the development of the brand’s visual identity, including mood boards, content calendars, and post templates.
• Produce educational and engaging posts that foster community trust and connection.
• Monitor engagement metrics and adjust content strategy to optimize reach and resonance with the target audience.

Requirements

• Demonstrated experience in content creation and social media strategy, preferably within the skincare, beauty, or lifestyle sectors.
• Strong understanding of branding principles and visual storytelling.
• Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Excellent written communication skills with an ability to craft clear, educational, and engaging copy.
• Keen eye for aesthetics, minimalism, and cohesive visual presentation.
• Ability to work independently and remotely, managing deadlines and deliverables.
• Familiarity with Instagram trends, analytics, and best practices for audience growth.
• Passion for skincare, wellness, and building authentic online communities.

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