Customer Marketing and Community Manager

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6+ million community members and our growth isn’t slowing down! 🥷 The Role We’re looking for a Customer Marketing & Community Manager to build, engage, and scale the TryHackMe community across learners, professionals, educators, and industry partners — both online and offline. At TryHackMe, community is not a side channel — it’s a core growth engine. Millions of learners start with us, but our goal is to turn curiosity into capability, capability into careers, and careers into long-term advocacy across the cybersecurity ecosystem. In this role, you’ll own the day-to-day health of our community spaces (Reddit, Discord, and beyond), while also building structured programs for ambassadors, professionals, educators, and B2B audiences. You’ll help bring the community to life through events, partnerships, and advocacy initiatives that support brand, product adoption, and enterprise influence. Reporting to the Head of Marketing, you’ll act as the connective tissue between users, customers, partners, and internal teams — turning community insight into action. What You Will DoCommunity Growth & Engagement (B2C + B2B)

• Own and execute a community growth and engagement strategy across Reddit, Discord, and emerging platforms (Telegram, WhatsApp, etc.)
• Foster authentic, daily engagement by:

• Answering questions
• Sparking discussion
• Highlighting community wins, progress, and success stories

• Launch, moderate, and scale new community spaces, ensuring they are safe, inclusive, and aligned with TryHackMe’s voice and values
• Develop clear community guidelines, moderation workflows, and escalation processes

Programs, Advocacy & Ambassadors

• Build and scale community programs including:

• Student and professional ambassadors
• Educator and university champions
• Power users and subject-matter advocates

• Create structured advocacy paths — from active learner → contributor → leader → champion
• Equip advocates with enablement resources: messaging, content, event kits, and playbooks

Events & Offline Community Activation

• Plan and deliver offline and hybrid community initiatives, such as:

• Local meetups and chapter-style events
• University partnerships and workshops
• Hackathons, CTFs, and community-led activations

• Partner with Field Marketing, Brand, and Sales to support:

• Industry events
• Practitioner meetups
• Professional and B2B-focused community experiences

• Ensure events strengthen community loyalty while supporting broader GTM goals (brand, expansion, pipeline influence)

B2B, Professional & Partner Community

• Support the growth of professional and enterprise-facing community segments, including:

• Cybersecurity professionals and hiring managers
• Educators and institutional partners
• Industry and technology partners

• Collaborate with Marketing, Sales, and Partnerships to:

• Align community initiatives with GTM priorities
• Support co-marketed events, webinars, and partner activations

• Act as a feedback channel between community members and internal teams, surfacing insights that inform product, messaging, and roadmap decisions

Measurement, Insight & Strategy

• Define and track community health metrics:

• Engagement, retention, advocacy, sentiment, and growth

• Report on community-driven impact across:

• Brand awareness
• Product adoption
• Event performance and influence

• Champion community insights internally, ensuring the voice of learners and professionals informs company strategy

EssentialWhat You Will Bring

• 3–5+ years of experience in community management, ideally in tech, cybersecurity, SaaS, or STEM education
• Hands-on experience managing and growing communities on Discord, Reddit, or similar platforms
• Strong instinct for brand voice, tone, and consistency
• Excellent written and verbal communication skills — engaging, empathetic, and clear
• Passion for cybersecurity, technology, or education — you’re curious and excited to learn
• Experience using data and qualitative insight to assess community health and engagement

Desirable

• Experience building or scaling structured community or advocacy programs
• Exposure to B2B, professional, or partner-facing communities
• Event planning experience (meetups, hackathons, workshops, or conferences)
• Familiarity with community analytics, moderation tooling, or social listening platforms
• Startup or scale-up experience — comfortable owning ambiguity and building from scratch
• Creative, experimental mindset with a bias toward action and iteration

Why Join TryHackMe

• Own a community that genuinely shapes the future of cybersecurity education and careers
• Build programs that span learners → professionals → enterprises
• Work cross-functionally with Marketing, Product, Sales, and Partnerships
• Scale a global, mission-driven community with real-world impact

Benefits & Perks 💸 Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks. 🚣 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time. 🕒 Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm). 💻 Tools – A dedicated work laptop + accessories you need. 👕 Swag Pack – Start your TryHackMe journey with branded swag. 💪 Personal Development – £2,500 annual training budget for certifications and more. ⛱️ Company Retreat – Annual retreat, fully paid for by TryHackMe. 🍕 Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches. 🧡 Health Insurance – Provided if public healthcare isn’t available in your country. 🍼 Enhanced Maternity & Paternity – Above statutory requirements. 💸 401k / Pension – Easy retirement saving with company contributions. Please note: At this time, we are unable to provide visa sponsorship. Hiring Process

• Application review
• Screening interview (30m)
• Scenario-based interview (60m)
• Co-founder interview (30m)

TryHackMe takes the pain out of learning and teaching cyber security. Our platform makes it a comfortable experience to learn by designing prebuilt courses that include virtual machines (VM) hosted in the cloud and ready to be deployed. This avoids the hassle of downloading and configuring VMs. Our platform is perfect for CTFs, Workshops, Assessments, or Training. We've come a long way since launching in 2018, with over six million users on the platform!