About the Company
HALSTEAD approaches growth as an integrated system rather than a collection of individual marketing services. Recognized on the 2026 Inc. 5000 list of America's fastest-growing private companies, the company partners with businesses in the landscaping and outdoor living industry to help them grow through coordinated marketing strategies and services.
About the Role
HALSTEAD is seeking a Copywriter to create clear, engaging, and strategy-driven content for its landscaping and outdoor living clients. You will write across websites, blogs, email campaigns, social media, advertisements, brochures, and job descriptions, ensuring each piece aligns with the client's brand voice, audience, and business goals.
This fully remote position involves collaborating with SEO specialists, paid media managers, designers, and project managers. You will research client industries, develop effective messaging, and learn how copy contributes to lead generation, sales opportunities, and revenue.
Key Responsibilities
- Write polished, engaging copy that reflects each client's strategy, brand voice, and growth objectives.
- Develop website content using StoryBrand principles, positioning the customer as the hero and creating a clear path to action.
- Understand the business problem behind each assignment through research, thoughtful questions, and collaboration with clients and internal teams.
- Partner with the SEO team to incorporate relevant keywords, optimize content structure, and improve visibility in search engines and AI-powered search.
- Develop compelling titles, outlines, hooks, and content angles for different formats and audiences.
- Apply knowledge of the landscaping industry, including its services, seasonal considerations, and customer buying behavior.
- Research thoroughly using reputable websites, client materials, internal documentation, the Notion Company Hub, and subject-matter experts.
- Write client job descriptions using supplied materials and comparable job postings as references.
- Track and cite sources to support factual claims.
- Position clients as knowledgeable experts for homeowners, property managers, and facility managers.
- Collaborate with paid media managers, web and graphic designers, SEO specialists, and project managers to maintain consistent messaging across channels.
- Recommend content improvements and contribute new ideas proactively.
- Discuss key performance indicators with project managers, designers, paid media specialists, SEO teams, and leadership.
- Understand how copy supports marketing outcomes, including clicks, leads, opportunities, and revenue.
- Communicate openly with teammates and contribute to a collaborative, positive, solution-oriented culture.
Content You Will Create
- Website copy
- Blog posts for client websites
- B2B offers and website content for HALSTEAD
- Email marketing content
- Social media posts
- Social media advertising copy
- Brochure copy
- Copy for videos and graphics
- Job descriptions
Required Qualifications
- Strong writing, editing, research, and communication skills.
- Ability to adapt writing style and tone to different clients, audiences, and business objectives.
- Ability to produce accurate, well-researched content with clear messaging and no unnecessary filler.
- Strong attention to detail and the ability to deliver assignments on time.
- Ability to understand the purpose behind an assignment and align content with its intended goal.
- Willingness to collaborate with cross-functional teams and communicate ideas, issues, and opportunities.
- Interest in understanding how content performance connects to marketing strategy and business results.
Performance Expectations
- Deliver assignments on time and maintain high standards of accuracy and writing quality.
- Create focused content that aligns with the intended audience, topic, and business objective.
- Demonstrate a practical understanding of the landscaping industry, including its services, seasonality, and customer needs.
- Develop fresh approaches and original phrasing for recurring assignments.
- Continue improving writing quality, brand voice, research skills, and industry knowledge.
- Build an understanding of content performance, including engagement, clicks, and A/B testing.
- Communicate effectively and contribute positively to team goals.
Location and Work Arrangement
100% remote position.
Salary & Benefits
- Medical insurance with HSA and PPO plan options, with the employee's premium paid by the company.
- Company payment of 50% of the dental insurance premium.
- Optional vision insurance.
- Paid training and professional development.
- 401(k) plan with company match.
- 15 paid time off days, combining vacation and sick time, during the first year, with additional days each year.
- 10 paid holidays: New Year's Day, Martin Luther King Jr. Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve, Christmas Day, and Boxing Day.
- Snack, coffee, and tea subscriptions.
- Branded company merchandise.