Social Media Specialist - fixed term contract, maternity cover (f/m/x)

As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook, one of the most recognisable names in tourism, returned as an online travel agency. It is now part of the Polish-based eSky Group, which owns and operates brands such as eSky and eDestinos in 50 markets worldwide. Together, we develop solutions that inspire people to explore the world, and we turn these inspirations into experiences. With ATOL-protected holidays and city breaks packages, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions. Love crafting content that makes people dream of their next holiday? We're looking for a passionate social media storyteller to join the Thomas Cook team. Someone who knows what makes audiences stop scrolling, keeps up with the latest trends, and genuinely loves turning ideas into content worth sharing. 📍 Remotely from United Kingdom 📝Fixed term, maternity cover. What will your journey with us look like?

• Own the social calendar: Plan and manage the content schedule across all platforms, ensuring activity is delivered on time, aligned with marketing goals, and drives measurable results.
• Create content that connects: Produce high-quality content across formats, from copy and images to short-form video, while staying responsive to trends in a way that protects and elevates our brand.
• Collaborate across teams: Partner with our Content and Creative teams to align on strategy, ensure objectives are clear, and deliver campaigns that land.
• Know your audience: Stay close to what your followers love, what competitors are doing, and what's buzzing in travel to keep our content sharp and on point.

What We’re Looking For

• Hands-on social experience: 2+ years of experience in managing social channels for consumer brands, with a strong portfolio of campaigns that delivered results. A background in the travel industry is a plus.
• Strong creative instincts: A creative thinker with an eye for quality - you know how to make content feel human and on-brand, not corporate and generic.
• Excellent communication skills: Strong writing, editing, and proofreading ability across a variety of formats and audiences.
• Data-informed mindset: Ability to track, analyze, and report on social performance, turning raw metrics into actionable insights to constantly optimize content and strategy.
• Organised & stakeholder-savvy: Confident in managing multiple projects in a fast-paced environment, with experience in setting expectations, gathering requirements, and obtaining approvals from stakeholders.

What can we offer if you decide to travel with us?

• Dynamic work culture in a global environment
• AXA medical care partnership.
• Life Insurance.
• Annual leave allowance + 8 days UK bank holidays.
• 2 hours per week for self development.
• Flexible working arrangements.