💥 Senior Creative Strategist (Paid Ads)
💥 £60k - £75k DOE
💥 Remote - UK or Europe
ThePlaceToBe are excited to be partnering with a high-growth DTC consumer brand as they look to appoint a Senior Creative Strategist to join their growing performance marketing team.
This is an exciting opportunity for an experienced performance creative specialist who knows how to turn customer insight into advertising that gets noticed and, more importantly, drives sales.
You'll play a key role in shaping the brand's creative output, taking ideas from the initial concept and copywriting stage through to production and delivery. Combining creative instinct with a strong commercial mindset, you'll help develop advertising that cuts through a competitive market and supports the next stage of business growth.
About the role...
As Senior Creative Strategist, you'll take the lead on developing and delivering performance-led creative across a variety of paid social formats. You'll be responsible for identifying new opportunities, developing concepts, writing persuasive scripts and overseeing the production process to ensure creative is engaging, relevant and commercially effective.
Working alongside an established creative and growth team, you'll have the opportunity to influence the wider creative direction, build on existing successful campaigns and introduce fresh ideas. It's a hands-on position with plenty of ownership, variety and scope to make a real impact.
What you’ll be doing day to day...
- Developing original advertising concepts, hooks and direct response scripts, using customer insights, campaign results and existing creative to inform new ideas.
- Writing engaging video scripts and longer-form advertising content, as well as briefing creators and talent to deliver compelling, conversion-focused content.
- Managing creative production from start to finish, including planning shoots, developing storyboards, overseeing filming and briefing editors.
- Developing and evolving advertising across UGC, testimonials, interviews, studio content, founder-led videos and other paid social formats, continually testing new approaches.
- Reviewing campaign performance, identifying opportunities to improve creative and working closely with the wider team to build a consistent pipeline of high-performing content.
About you...
This role would suit someone who is naturally creative but understands the commercial purpose behind every piece of content. You'll have a strong grounding in direct response copywriting and know how to use language, storytelling and visual content to influence purchasing decisions.
You'll be confident taking an idea and turning it into something tangible, whether that's writing a script, briefing a creator or directing a shoot. You'll also be comfortable looking at campaign results, understanding what is resonating with customers and using those insights to shape what comes next.
What we're looking for...
- Proven experience in performance creative, creative strategy or direct response advertising, ideally within a DTC or consumer-focused business.
- Excellent copywriting skills, with experience developing persuasive advertising scripts, hooks and conversion-focused messaging.
- Experience overseeing creative production, from initial concepts and briefs through to filming, editing and final delivery, working with creators, talent and production teams.
- A strong understanding of paid social advertising, particularly how creative influences campaign performance, with the ability to interpret data and turn insights into new ideas.
- A proactive and commercially minded approach, with a strong visual eye, excellent organisation skills and an interest in using emerging technology and AI to support creative development.
This is a brilliant opportunity for someone who wants to move beyond simply managing campaigns and become the person connecting performance data with the creative engine behind a high-growth DTC brand.
Sound like you? Or interested in having a chat about your next career move? Get in touch 💌