Email Marketing Executive

Please note: applications via EasyApply will not be considered. To apply, email your CV to careers@tefl.org

The TEFL Org is looking for a creative and self-driven Email Marketing Executive based in Scotland, ideally within the Central Belt.

Department: Marketing

Reports to: Head of Brand

Location: Remote (UK-based)

Contract: Full-time, Permanent

About Us

The TEFL Org is the leading provider of accredited TEFL (Teaching English as a Foreign Language) certification courses. With a global presence and a commitment to excellence, we empower individuals to teach English and make a positive impact on communities worldwide. We are an Employee Ownership Trust.

Role Overview

The Email Marketing Executive will be responsible for delivering high-performing, data-led email campaigns that nurture leads, engage customers, and drive conversions across The TEFL Org’s global markets.

This is a hands-on, creative, and analytical role that combines copywriting, design coordination, and automation. You’ll manage end-to-end campaign delivery in Klaviyo (and related tools), ensuring every send is on-brand, targeted, and optimised for engagement and revenue.

Working closely with the wider marketing and customer experience teams, you’ll play a key part in building meaningful, long-term relationships with our audience.

While this is a fully remote role, we are only considering candidates based in Scotland. The Brand & Content team are located in Scotland’s Central Belt and meet in person regularly, so proximity is important for collaboration.

Key Responsibilities

• Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals. Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.

• Coordinate with the design and content teams to produce visually engaging, mobile-optimised templates. Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.

• Build and maintain automated email flows for lead nurturing, onboarding, and post-course engagement. Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.

• Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.

• Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution. Run A/B tests to continually optimise subject lines, creative, and send times.

• Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning. Share insights regularly with key stakeholders to inform strategy and creative direction.

Key Skills & Experience

• 2+ years’ experience in email or CRM marketing, ideally in e-commerce, education, or digital services. Proven experience using Klaviyo, Mailchimp, HubSpot, or similar ESP.

• Strong understanding of customer segmentation, automation, and lifecycle marketing. Excellent copywriting and proofreading skills with keen attention to detail.

• Confident analysing campaign data and applying insights to optimise performance. Understanding of GDPR and email marketing compliance requirements.

• Basic HTML/CSS skills desirable but not essential.

What We Offer

• Competitive salary

• Fully remote working

• Company-wide bonus scheme

• Opportunities for professional development

• Health cash care plan and 5% pension contribution

• The chance to help shape the global future of English language teaching and travel