Social Media Operations Manager

Company Description

The School of Hard Knocks is one of the fastest-growing business media brands in the world, with over 20 million followers and 250M+ monthly views across TikTok, Instagram, Facebook, and YouTube. We interview top entrepreneurs, business leaders, and world-class performers, sharing their stories and advice to mentor the next generation in career development, financial literacy, and entrepreneurship.

We operate a multi-entity ecosystem including media, community, consulting, a content agency, and real estate ventures - all built on fast execution, high standards, and a mission to inspire millions to level up their lives.

We’re looking for a Channel Operations Manager who can manage the day-to-day operations for our ecosystem of sub-brands and channels.

Note From Hiring Manager (Role Description)

This is a full-time role for a Channel Operations Manager.

Your mission is simple:

👉 Own the day-to-day operations across all social channels

 👉 Keep every team aligned to clear KPIs and output goals

 👉 Make sure nothing falls through the cracks

Think of this role as a COO for Social.

 You are not here to just be “creative talent.”

 You are here to run the machine.

You will manage multiple social teams, oversee daily execution, track performance, and ensure each channel is operating efficiently, consistently, and in alignment with company goals.

If you are highly organized, systems-oriented, KPI-driven, and thrive in fast-moving environments - this role is built for you.

Core Responsibilities:Channel & Team Operations

Oversee day-to-day operations for all sub-social channels, including:

• Podcast distribution & publishing
• Network channels
• Main YouTube channel
• Clips & clipping channels (YouTube, Shorts, Reels)
• Facebook team
• X (Twitter) & Snapchat
• Sub-brands (future verticals we are launching soon in 2026)

Ensure each channel has:

• Clear goals
• Defined KPIs
• Consistent daily execution

KPI Ownership & Performance Tracking

• Build and maintain dashboards to track performance across platforms
• Monitor daily, weekly, and monthly KPIs (output, views, CTRs, retention, etc.)
• Identify underperformance early and course-correct quickly
• Hold teams accountable to deliverables and timelines
• Report insights and trends to leadership

Systems, Process & Execution

• Create and refine SOPs for channel workflows
• Ensure publishing schedules are followed precisely
• Standardize communication across teams
• Improve efficiency and eliminate bottlenecks
• Actively spot risks, gaps, or breakdowns before they become problems

Cross-Team Coordination & Communication

• Act as the central point of contact across all social teams
• Coordinate between editors, managers, contractors, and leadership
• Manage day-to-day correspondence related to channel execution
• Ensure priorities are clearly communicated and understood
• Keep leadership informed without overwhelming them

Qualifications

• 3+ years in project management, channel management, or media ops
• Strong understanding of social media platforms, social media management specifically both short and long form content platforms
• Experience managing multiple teams or channels simultaneously
• Extremely KPI-driven and metrics-focused
• Strong systems thinker - you naturally create order
• Excellent written and verbal communication
• Comfortable working in fast-paced, high-accountability environments
• Highly reliable, proactive, and detail-oriented
• Type A personality who enjoys ownership and responsibility

Availability Expectations

• Full-time role, Remote
• Candidates in Austin, TX are also preferred due to the value of occasional in-person collaboration
• Must be responsive during core operating hours
• Occasional off-hours communication depending on launches

Compensation

• Base Salary: $50,000–$60,000/year (depending on experience)
• Paid Time Off available

Why This Role Is a Big Opportunity

In this role, you will:

• Run channel operations across one of the largest business media ecosystems online
• Directly impact millions of views per month
• Build scalable systems that support long-term growth
• Remove massive operational drag from founders
• Gain exposure to high-level media strategy and scaling infrastructure
• Grow into a Head of Media Ops / Chief of Staff (Media) role if you excel

If you are someone who:

Loves structure

Love social media growth

Thinks in systems

Obsessively tracks performance

And wants to own real responsibility inside a fast-growing brand

This role will feel like home.