Brand & Social Media Marketing Manager

Are you ready to help shape and scale one of the UK’s most trusted gut health brands?

The Gut Health Doctor is looking for a passionate Brand & Social Media Marketing Manager to work closely with Dr Megan Rossi, leading the strategic direction, growth and day-to-day execution of our brand and social media marketing activity.

What started as a mission to translate gut health science into practical advice has grown into a global platform reaching millions of people across social media, books, media and digital education – alongside science-led consumer brands including Bio&Me and SMART STRAINS.

People follow The Gut Health Doctor because they trust the science, integrity and evidence-based approach behind everything we share.

This role plays a key part in protecting and growing that trust– helping shape how our work reaches the public, ensuring our messaging remains credible, relevant and impactful, and supporting the continued growth of a brand that sits at the intersection of science, media and consumer health.

Working closely with the founder, you’ll help bring the brand to life across multiple platforms – from social media and newsletters to press and brand collaborations – while identifying opportunities to grow our community and expand our impact.

This is a pivotal role for someone who can think strategically and make things happen – translating strategy into action.

You’ll be responsible for setting and delivering the brand and marketing strategy across all channels.

This is a 12-month contract position to cover maternity leave, with the potential to move to a permanent role for someone who consistently delivers exceptional results.

What the Role Will Involve

• Ensuring brand strategy, messaging and creative are consistently reflected across all external activity and communication
• Leading social media activity, including content planning and execution
• Writing press releases and drafting responses to media enquiries
• Keeping track of trends, hot topics and industry developments to inform business growth and the content plan
• Managing the company website and newsletter
• Delivering brand collaborations

You’ll Be / Have

• Someone who lives and breathes marketing and social media, ideally with at least 5 years’ experience, preferably agency experience
• Someone who takes ownership of their role – a self-starter who is accountable and proactive
• A confident communicator with excellent writing skills, attention to detail, and a flair for storytelling
• Good at managing people above and below
• A strategic and creative thinker, able to translate big-picture ideas into practical, innovative content
• A strong eye for visually appealing and on-brand creative
• Highly organised, proactive, and able to manage multiple priorities in a fast-paced environment
• Extensive experience creating and managing Instagram content
• Experience using video editing software and creative tools such as CapCut, Canva and Instagram editing tools
• Passionate about nutrition and wellness with the drive to help a mission-led brand reach its full potential
• Honest, transparent, and committed to delivering high standards with integrity

What Success Looks Like in 12 Months

• A clear and distinctive brand voice that is consistently reflected across all platforms
• Strong growth in social reach, engagement and community trust
• A well-organised content ecosystem across social media, newsletter, website and press
• Successful brand collaborations and campaigns that contribute to business growth
• A marketing function that runs smoothly and proactively identifies opportunities

Who Will Thrive in This Role

• Someone who enjoys building things – not just managing them
• A person who spots opportunities before being asked and takes initiative
• Someone comfortable working in a fast-moving, founder-led business where ideas quickly become action
• Someone who combines creativity with commercial awareness

Additional Details

• Salary: £45,000-£55,000 per annum (depending on experience) + performance related bonuses
• Role will be remote, with monthly face-to-face meetings in London and Reading
• Need to attend additional events in London or other
• Some evening and weekend work is needed to meet deadlines

How To Apply

Please send your CV and cover letter to team@theguthealthdoctor.com.