Lead Acquisition Specialist

Mission:

To manage and be accountable for the growth engine—audience expansion, lead generation, funnel optimisation, and performance marketing.

About The Ecommerce Tribe

We help e-commerce entrepreneurs scale faster through AI, strategy, and simplicity. We translate complex tech into simple, profitable systems. Our offers include:

• The Ecomm Tribe – Strategic growth + profitability via weekly clinics and expert coaching
• AI for Ecomm Club – AI tech and automation services
• Private Coaching – Custom strategy for accelerated growth
• AI Masterclasses – Training on strategic AI integration

What You’ll Be Responsible For1. Growth Strategy & Funnel Management

• Manage and optimize growth funnels for The Ecomm Tribe, AI Sprints, and digital programs
• Coordinate messaging across all growth channels (email, SMS, landing pages, ads)
• Ensure brand voice remains consistent: simple, strategic, and empowering
• Launch segmented campaigns that connect emotionally and convert efficiently

2. Lead Generation & Paid Campaigns

• Drive qualified leads into our ecosystem through strategic campaigns
• Manage Meta, Google, and LinkedIn ad performance
• Track, test, and refine audiences, CTAs, and automations to improve results
• Use AI tools to expand reach while maintaining personalisation and authenticity

3. Email, SMS & Evergreen Campaigns

• Manage launch sequences, evergreen nurture flows, and retention communication
• Use tools like Instantly.ai, Klaviyo, and ConvertKit for email/SMS automation
• Align campaign execution with monthly and quarterly growth targets

4. Performance Reporting & Iteration

• Track and report on KPIs: leads, open/click rates, CAC, conversion rates, churn
• Present insights weekly with recommendations for improvement
• Lead a fast-feedback loop of testing, learning, and optimising

5. Team Collaboration & Execution

Work cross-functionally with:

• Digital marketing + customer experience
• Instagram + content producer
• SEO + research
• Visual content and design
• Help set campaign priorities and ensure coordinated execution across channels
• Hold collaborators accountable to campaign timelines and KPIs

You Might Be a Fit If You...

• Think like a marketer and act like an operator
• Are fluent in tools like Meta Ads, LinkedIn, Airtable, HighLevel, Klaviyo, Instantly.ai, Zapier
• Have experience with coaching, SaaS, e-commerce, or online education
• Thrive in fast-moving environments and love being hands-on
• Are obsessed with conversion, automation, and building growth engines that work
• Have a passion for AI—you love exploring AI tools, testing new automation, and discovering smarter ways to scale

Trial Engagement

• Time Commitment: 15 hrs/week
• Trial Duration: 3 months
• Reports to: CEO
• Start Date: ASAP
• Success Metrics: Improved lead quality, higher funnel conversion, increased enrolments

Tools 

• AI Tools: ChatGPT, HeyGen, ElevenLabs, Instantly.ai
• Funnels/CRM: Klaviyo, GoHighLevel (not currently implemented)
• Ad Platforms: Meta Ads, Google, LinkedIn
• Ops & Collab: Slack, Google Drive

What Success Looks Like

• Email list growth
• Consistent weekly leads into Ecomm Tribe & AI for Ecomm Club
• Decreased cost-per-lead, increased conversion rates
• A well-oiled growth system that scales impact, profit, and time freedom

Want to Join a Movement?

We’re building a world where empowered retailers and ecommerce store owners use AI and strategy to build lean, profitable, freedom-driven businesses. You’ll be a key driver in making that vision real.

Apply Now:How to Apply

Please submit:

A quick Loom video (2–4 minutes max):

1. Why you’re interested in this role
2. A couple of your favourite eCommerce brands and why
3. Your favourite AI tools and how you’ve used them in growth or marketing
4. A lead generation campaign you have previously completed and the results

 Plus:

• A link to your resume
• Your hourly rate expectations (In AUD or USD, please specify)
• Your weekly availability (hours/week)

Send your Loom video and resume/portfolio to: support@kellyslessor.com