SEO Strategist

About UsThe Digital Smile

We are an agency that specializes in helping dental practices in the US break into the Spanish-speaking market. We provide a world-class service where we create and manage their entire patient acquisition system from their paid ads to booking patients in their schedule.

We have +40 practices and a long list of success stories.

Our Mission

Is to empower the Hispanic community by helping dentist grow their dream practice and help patients get the oral health that they deserve.

Culture

We operate on effective communication as the base of an effective, efficient, and happy team. Failure is part of the process and we encourage new mistakes, the important thing is to learn from them. We encourage innovation across the team, doesn’t matter what position you have in the team, if you are just starting out or if you are at the top always think about how you can innovate. We are obsessed with giving our clients the best results.

It's very much a high-energy startup atmosphere with a relaxed, friendly vibe. We’re a real team, supporting each other across lanes, and each of us, from leadership down, is personally invested in our clients and their success.

Management Style

Responsive, supportive, and empowering with a mandate to support and enable the team to succeed. Expectations are high, but always fair and balanced with the clarity, guidance, and resources necessary to achieve them.

Our open-door policy is not just lip-service, and team members are encouraged to innovate in their roles and share ideas and feedback even if it's 'out of their lane'. 

The Role: SEO Strategist (Search Atlas Specialist)

As our SEO Strategist, you’ll be the architect of client success in Search Atlas. You’ll be responsible for designing, executing, and optimizing holistic SEO campaigns that drive qualified traffic, leads, and revenue.

This is not a “plug keywords into Yoast” role. This is a strategic, high-impact position where you’ll lead full-funnel SEO execution:

What You’ll DoAudits & Analysis

• Run holistic SEO audits in Search Atlas (technical, content, authority).
• Diagnose drops, uncover hidden growth levers, and prioritize high-ROI fixes.

Strategy Design

• Build 6–12 month SEO roadmaps that align with client's business goals.
• Develop topical maps, semantic clusters, and content blueprints using Content Genius & SCHOLAR.Execution & Optimization

• Oversee on-page, off-page, and technical SEO improvements.
• Collaborate with writers, link builders, and account managers to ensure execution matches strategy.
• Leverage OTTO SEO automation to scale without sacrificing quality.

Data & Reporting

• Use Search Atlas dashboards to translate SEO data into clear ROI stories for clients.
• Present strategies and results in business language, not jargon.
• Adaptability & Innovation
• Stay ahead of Google’s algorithm updates and adjust strategy proactively.
• Continually improve processes to make our SEO systems smarter and more scalable.Who You Are

We’re looking for someone who:

• ✅ Thinks holistically: You understand how technical, content, and authority interact.
• ✅ Is data-driven: You don’t make guesses — you design experiments, validate, and iterate.
• ✅ Understands semantic SEO: You know how to build topical authority, not just rank one keyword.
• ✅ Can communicate like a strategist: You can explain SEO to a business owner in plain English.
• ✅ Thrives in systems: You design repeatable processes, not random one-off hacks.
• ✅ Takes ownership: You don’t wait for instructions; you solve problems.

Required Experience

• 3+ years in SEO strategy (agency experience strongly preferred).
• Mandatory to be fluent in Spanish and English
• Proven ability to design and execute holistic SEO campaigns.
• Hands-on experience with Search Atlas (or equivalent enterprise SEO platforms).
• Strong understanding of semantic SEO, topical authority, and entity optimization.
• Demonstrated success in tying SEO to business KPIs (conversions, revenue, ROI).
• Comfortable collaborating with writers, link builders, developers, and client managers.

Nice-to-Have

• Background in healthcare, dental, or other local service industries.
• Experience scaling SEO with automation tools.
• Familiarity with conversion-focused copywriting.