Growth & Marketing Operations Manager

About Early Life Nutrition Alliance (ELNA)

At ELNA, we believe in the power of early nutrition to shape lifelong health. From preconception through toddlerhood, we equip healthcare professionals with evidence-based training, mentorship, and practical tools to lead the way in early life nutrition. Our digital courses, expert-led community, and strategic content are redefining how professionals approach the first 1,000 days.

Your Team

This role reports directly to the CEO and works in close collaboration with our small but mighty team, including a marketing assistant, program coordinator, marketing tech, and membership assistant. Together, we’re building something intentional and enduring.

Position Summary

We’re seeking a Growth & Marketing Operations Manager to connect high-level marketing strategy with seamless, metrics-driven execution. This hybrid role—part growth strategist, part marketing operator—is ideal for someone who thrives behind the scenes running launches, building funnels, managing paid ads, and optimizing campaigns with a focus on measurable results.

You’ll own the full operational flow of our marketing efforts, from planning and implementation to performance tracking. You’ll manage systems, support cross-platform campaigns, and translate analytics into action. This role is a great fit for someone who’s highly organized, quietly confident, and energized by working with a mission-driven team that values integrity, collaboration, and long-term impact.

Key ResponsibilitiesMarketing Strategy & Execution

• Translate business goals into effective marketing campaigns, promotions, and evergreen strategies
• Manage the day-to-day implementation of email, funnel, content, and ad campaigns
• Track marketing KPIs (funnel conversion, list growth, ad performance, etc.) and adjust as needed
• Own the marketing calendar, timelines, and campaign execution with support from the team
• Ensure consistent brand presence across all marketing materials

Live Launch Execution

• Lead planning and execution of 2+ major live launches per year (email, funnel, ads, tech)
• Coordinate all marketing assets and team deliverables using Asana
• Monitor Facebook groups and engage with potential customers during launch weeks
• Follow up on warm leads through emails and occasional phone outreach

Funnel Management & Optimization

• Build and optimize funnels in Kajabi based on performance data
• Oversee marketing automations and workflows (currently in Keap, possibly transitioning to another platform)
• Collaborate on lead magnets, opt-ins, and nurture sequences

Facebook Ads & Paid Traffic

• Plan and manage Meta ad campaigns with clear goals
• Test creative, optimize targeting, and monitor ad metrics (CTR, CPA, ROI, etc.)
• Adjust campaigns based on performance insights and budget alignment

SEO, Content & Visibility

• Support blog, YouTube, and social media strategies to improve organic reach and engagement
• Optimize content for SEO across platforms and repurpose it for maximum visibility
• Collaborate on consistent and strategic social media posting to align with campaigns and audience growth goals
• Identify new visibility opportunities based on performance data, audience trends, and platform insights

Team Communication & Collaboration

• Contribute ideas, insight, and systems to help the team function smoothly
• Maintain SOPs, marketing documentation, and clear internal communication
• Be available for key team meetings and responsive in Slack/Asana

Key Performance Indicators (KPIs)

• Funnel Performance – Lead magnet opt-in rates, sales conversion rates, and customer journey flow
• List Growth – Net new subscriber growth and audience segmentation quality
• Email Marketing – Open rates, click-through rates, and unsubscribe metrics across campaigns
• Ad Campaign Results – Cost-per-acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and budget efficiency
• Launch Execution – On-time and error-free delivery of live launch assets and team coordination
• Organic Visibility – Growth in SEO traffic and YouTube performance (watch time, reach, subscriber growth)
• Operational Rhythm – Timely Asana task completion, campaign documentation accuracy, and internal team feedback

Qualifications

The Ideal Candidate:

• Has 3+ years in digital marketing, with hands-on funnel and campaign experience
• Knows your way around Kajabi, Keap (or similar CRM), and Meta Ads
• Is confident in managing projects from start to finish without micro-management
• Understands how to read marketing data and make adjustments accordingly
• Is tech-savvy, self-motivated, and detail-oriented
• Is a thoughtful communicator and natural collaborator
• Can commit to regular weekly hours and overlap with some AEST working time
• Is deeply aligned with our mission to support maternal and early life nutrition

Bonus skills:

• Background in the health, wellness, or education sectors
• Experience with Canva, YouTube growth, or SEO best practices

Commitment

• 20–25 hours/week to start, with room to grow
• Long-term, relationship-focused opportunity
• Fully remote (but must have a reliable internet connection + distraction-free work environment)

Tools We Use

Keap (Infusionsoft) | Kajabi | Asana | Meta Ads | Canva | Slack | Google Workspace | Zoom | Calendly | Microsoft365

*The Collab Team is hiring for our client, Early Life Nutrition Alliance