Job Title: Multi-Family Marketing Director
Location: Remote
Salary: $70,000-$90,000
Skills:
- Experience developing and executing marketing programs for multifamily market-rate properties
- Experience with website content, social media, email advertising, branding, and paid ads
Overview:
A growing multifamily owner-operator is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate apartment communities.
This is an excellent opportunity for a marketing professional who enjoys being hands-on rather than purely strategic. The ideal candidate has a strong background in multifamily marketing, digital advertising, branding, and lead generation, and is excited to help drive occupancy and enhance property performance.
The company offers a collaborative, family-oriented culture with direct access to leadership, long-term growth potential, and the opportunity to make a visible impact across the organization.
Responsibilities:
- Develop and lead marketing strategies that support leasing, occupancy, and revenue goals across multifamily properties.
- Build consistent property positioning, brand standards, and marketing materials for communities and portfolio initiatives.
- Plan and oversee digital campaigns across paid advertising, social media, email, and other relevant channels.
- Manage property websites and online listings, ensuring accurate, engaging, and conversion-focused content.
- Partner with property management and leasing teams to align campaigns with local market needs and community priorities.
- Monitor campaign and property marketing performance, using analytics to identify opportunities and optimize results.
- Manage marketing budgets, vendor relationships, timelines, and the production of marketing assets.
Must-Have Skills:
- Experience developing and executing marketing programs for multifamily market-rate properties
- Strong knowledge of digital marketing, including paid advertising, social media, and email campaigns.
- Ability to develop and maintain cohesive brands and property marketing materials.
- Experience managing websites, online listings, and digital content for property marketing.
- Proficiency in marketing analytics, campaign measurement, and performance optimization.
- Strong communication, project management, and cross-functional collaboration skills.
Nice-to-Have Skills:
- Experience leading marketing across a portfolio of multifamily communities.
- Familiarity with property management, leasing, and occupancy metrics.
- Experience with marketing automation, CRM platforms, or multifamily marketing technology.
- Knowledge of local SEO, reputation management, and rental listing platforms.
- Experience managing agency, vendor, or creative partner relationships.