Senior Manager, Digital Demand Generation, Security

For our client, we are seeking a Senior Manager, Digital Demand Generation, Security to join the team of a leader in the Enterprise Technology space.

This role will drive paid digital demand generation for a security-focused business, turning strategy into measurable pipeline impact. You will lead channel planning, digital sponsorships, and integrated campaigns that engage prospects across the buyer journey. The position partners closely with cross-functional teams to shape audience targeting, content, and execution while continuously testing and optimizing performance.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $175,000 annually

Responsibilities

• Lead paid digital strategy and execution for the security business across multiple channels
• Own digital sponsorships and programs with industry publications and associations
• Manage digital media investment and reallocate budget based on performance
• Build digital components of integrated campaigns, translating strategy into execution
• Develop and execute webinars and virtual programs tailored to audience needs
• Partner with cross-functional teams on audience targeting, campaign themes, and asset creation
• Maintain a rigorous test-and-learn program across channels and audiences
  
  

Qualifications

• 7+ years of B2B digital demand generation experience, preferably in cybersecurity or enterprise SaaS
• Proven track record of creating B2B pipeline through digital demand generation
• Deep knowledge of paid digital media and strategic channel selection
• Experience managing significant media budgets with performance-based investment decisions
• Strong analytical skills with the ability to work independently with data
• Expertise in integrated campaigns across multiple channels and buyer journey stages
• Excellent program management skills to drive execution across teams
  
  

Benefits

• Remote work flexibility
• Opportunity to build a team around the function as the role scales
• Access to a culture that encourages experimentation and innovation
• Collaborative environment with cross-functional teams
• Potential for professional growth within a leading cybersecurity firm
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.