Our client, a leading organization within the technology and open-source ecosystem, is seeking an experienced Marketing Generalist to support high-visibility programs, initiatives, and campaigns. This is a hands-on opportunity for a marketer who enjoys combining strategy, content, creative execution, analytics, and community-focused marketing.
The ideal candidate has experience marketing within technology, software, developer, technical, or open-source environments and is comfortable translating marketing objectives into engaging content, creative assets, and measurable campaigns.
Position Overview
The Marketing Generalist will support integrated marketing initiatives across content, email, social, digital, events, and other channels. This individual will help develop campaigns, create compelling visual and written content, analyze performance, and turn marketing data into actionable recommendations.
This role is not focused on directly managing advertising platforms. Instead, the focus is on developing campaigns and supporting assets, understanding campaign performance, measuring marketing impact, and helping ensure marketing investments are delivering results.
This is an ideal role for someone who is both strategic and hands-on and enjoys working across a variety of marketing initiatives within a lean, collaborative team.
Key Responsibilities
- Plan and execute integrated, multi-channel marketing campaigns supporting technology, developer, community, and organizational initiatives.
- Translate campaign objectives into compelling messaging, content, creative assets, and supporting materials.
- Create marketing assets using Canva, including graphics, presentations, promotional materials, and short-form video.
- Partner with writers, content creators, internal stakeholders, and cross-functional teams to develop campaign messaging and assets.
- Support marketing initiatives across email, web, social, events, paid media, and organic channels.
- Use HubSpot and related marketing technologies to monitor campaign performance, attribution, engagement, leads, and ROI.
- Analyze marketing data and communicate results, trends, and actionable recommendations to stakeholders.
- Evaluate whether marketing efforts and spend are generating the desired outcomes and identify opportunities for optimization.
- Leverage AI-powered marketing tools to improve content creation, creative development, research, reporting, and campaign execution.
- Support community, event, product, project, and program marketing initiatives as needed.
- Manage multiple projects independently while collaborating closely with a small and highly collaborative marketing team.
Required Qualifications
- 7–10+ years of marketing experience with a strong background in hands-on campaign execution.
- Experience in a Marketing Generalist, Integrated Marketing, Omnichannel Marketing, or similar role.
- Proven experience developing and executing multi-channel marketing campaigns.
- Strong Canva skills, including graphic design, presentations, promotional materials, and basic video editing.
- Experience with HubSpot, including campaign reporting, analytics, attribution, and performance measurement.
- Ability to analyze campaign results and translate data into clear, actionable recommendations.
- Experience using AI tools within marketing workflows.
- Strong content development, writing, editing, communication, and project management skills.
- Ability to work independently and manage priorities effectively in a fully remote environment.
- Comfortable balancing strategic thinking with hands-on execution.
Preferred Qualifications
- Experience marketing within an open-source software ecosystem or developer community.
- Experience marketing to developers, engineers, technical practitioners, or other technology-focused audiences.
- Background in B2B technology, SaaS, software, cloud, enterprise technology, or developer-focused organizations.
- Experience supporting open-source projects, technical communities, developer programs, industry consortiums, foundations, or ecosystem-driven initiatives.
- Experience with community-focused or member-based marketing.
- Familiarity with Sprout Social or similar social media management platforms.
- Experience supporting technology events, conferences, communities, or technical programs.
Open-source, developer marketing, or technical community experience is highly valued for this opportunity.
