Hours: 10-15 hours per week, flexible and variable
Compensation: Equity in Tala Thrive, with the opportunity to grow into a long-term, salaried role as the company scales
Reports to: Founder & CEO, Sonia Kaurah
Location: Hybrid, Melbourne based preferred
Start date: Immediate
Tala Thrive is the first global mental health platform offering culturally competent care through video sessions and self-guided wellbeing programs. Our mission is to make mental health care culturally informed, inclusive, and accessible to all - regardless of cultural, linguistic, or religious background.
We have built a strong foundation:
- Global from day one: over 80 therapists and coaches across 30+ languages
- App and platform fully built and launched
- $500,000 raised from angel investors, including 7 VCs personally investing, the ex-Global Head of Product at Amazon, and other leading operators
- Strong early traction and active interest from governments and corporates
- Established brand presence with influencers and public figures posting organically, without payment
- Featured in major media including Smart Company, Huffington Post, The Guardian, and ABC News
- Self-guided wellbeing programs (more launching soon), enabling a shift to a subscription revenue model
Tala Thrive was founded by Sonia Kaurah, an ex-Venture Capital investor and startup mentor with eight years' experience across the Nordics and London. Sonia holds a degree in Psychology from Monash University and has helped over 200 startups raise their first round of capital and scale.
As our Head of Growth, you will be a core member of the founding team - owning marketing and growth at a pivotal stage. The platform is live and gaining traction, and we are now preparing to expand into B2B partnerships and launch our self-guided wellbeing programs, opening up a subscription revenue model. You will own growth strategy end-to-end and be hands-on in the execution - this is not an advisory role. You'll work directly with the CEO, be comfortable operating the marketing tools yourself, use data to guide every decision, and know how to leverage AI to get more out of a lean team. You will also direct a content creator who produces the bulk of our social media content. This is your opportunity to build the growth engine for a purpose-driven company, with meaningful upside as we scale.
Growth Strategy
- Define and own the growth and marketing strategy in alignment with business goals
- Identify and prioritise the highest-impact channels (organic, paid, partnerships, community)
- Data-driven mindset with proficiency in analytics tools, A/B testing, funnels and experiments and interpreting metrics to guide decision-making.
Hands-On Execution
- Run marketing execution across channels
- Be comfortable operating and owning the tools directly: CRM, email/lifecycle, analytics, ad platforms, social scheduling
- Events including webinars and in person events
- Leverage AI tools to optimise campaigns, content workflows, and reporting - working lean and efficient
Content & Team Management
- Manage and direct a content creator who produces the bulk of our social media content
- Provide creative direction, content calendars, and performance feedback
- Ensure brand consistency and quality across all channels including PR
Growth Operations
- Track and report on KPIs (CAC, conversion, retention, and subscription growth as we launch our subscription mode for B2Cl)
- Test and iterate on campaigns using data and experimentation
- Contribute growth metrics to investor conversations as needed
- Collaborate cross-functionally with product, technical, and clinical teams
- Minimum 3 years of experience in marketing and growth roles
- A proven track record driving growth - ideally in health, wellness, SaaS, or consumer tech
- A hands-on, execution-first mindset
- Strong command of data and analytics - comfortable setting up dashboards, interpreting metrics, and making decisions from data
- Experience leveraging AI tools to improve marketing efficiency and output
- Experience managing or directing a content creator or social media specialist
Bonus if you have:
- Experience in health tech, wellness, DEI or regulated digital health environments
- Experience growing a subscription or membership revenue model
- Community-building, influencer, or partnership marketing experience
- Lower-risk startup: brand, platform, and traction already established
- Backed by incredible investors and advisors with deep networks
- Work on a startup with direct impact and join our mission to improve the lives of 1 million people worldwide
- Wellness-focused culture: free therapy, coaching, and wellbeing support
- Flexible, remote-first working - compatible with other commitments
- Attractive equity offer with meaningful upside potential at exit, with the opportunity to grow into a long-term, salaried role as the company scales
Send us an email at hello@talathrive.com.
Find out more at www.talathrive.com or follow us on Instagram @talathrive.
