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Senior Events Manager

Swooped
Department:Brand Marketing
Type:REMOTE
Region:USA
Location:United States
Experience:Mid-Senior level
Salary:$120,000 - $140,000
Skills:
EVENT MARKETINGPROGRAM MANAGEMENTBUDGET MANAGEMENTVENDOR NEGOTIATIONCRMSALESFORCEMARKETING AUTOMATIONMARKETOAI TOOLSB2B MARKETING
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Job Description

Posted on: May 26, 2026

Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.

About the Opportunity

The company provides software that helps corporate and government security teams identify threats, assess risk, and respond faster to keep people and organizations safe. Its Connected Intelligence Platform unifies security operations and data into a centralized system of record, enabling organizations to conduct risk assessments, protect against workplace violence, and manage threats and incidents more efficiently. Fortune 500 companies and federal agencies rely on the organization to support security programs such as executive protection, threat intelligence, and corporate investigations.

The organization is looking for a Senior Events Manager who treats events as a growth lever—where brand, community, and pipeline come together in real life. This individual is equally comfortable setting the strategy and getting hands-on in the details to deliver excellent experiences across event formats. They run end-to-end planning and delivery across internal teams and external partners, with high energy and clear ownership. They bring a methodical and data-driven approach to fast-moving, high-stakes moments—and they raise the bar on what “great” looks like for the attendee experience.

In this role, the individual will be accountable for:

  • Event-sourced and influenced pipeline
  • A repeatable, scalable event engine that drives consistent pipeline and engagement across event types
  • A consistent, high-quality brand experience that drives attendance, engagement, and post-event pipeline

What You Will Do

Own the Event Strategy and Portfolio

  • Build the organization's event strategy and calendar across trade shows, hosted experiences, executive dinners, the organization's Summit, and other physical experiences.
  • Set clear success metrics per event type (pipeline, meetings, target account coverage, engagement, client outcomes) and manage against them.
  • Evaluate and prioritize event investments based on audience fit, funnel stage impact, and measurable ROI.
  • Define standardized event formats and a scalable “event-in-a-box” approach for repeatable execution.
  • Partner across Marketing to ensure physical experiences are integrated with the overall demand generation, client marketing, and community strategy.

Plan and Execute High-Impact Events

  • Design high-quality, differentiated experiences that reflect the organization’s brand and resonate with enterprise security leaders.
  • Lead end-to-end execution for priority events—from venue selection and run of show to staffing, on-site delivery, and post-event wrap.
  • Own budgets, scope, and vendor execution, negotiating contracts and managing partners without sacrificing quality.
  • Build repeatable operating cadences (timelines, checklists, QA gates) so internal teams and external partners execute with confidence.
  • Partner with Field Marketing to ensure post-event outcomes: sales engagement playbooks (meetings, VIP flow, follow-up) plus retros that turn learnings into better conversion.

Own the Organization's Summit

  • Own the end-to-end strategy and execution of the organization's Summit, evolving it into a category-defining, must-attend experience for the security community.
  • Drive programming development, including agenda architecture, session themes, speaker pipeline, rehearsals, and stage-ready content.
  • Manage production partners (A/V, stage, experience design, registration, logistics) and ensure a seamless attendee experience.
  • Partner across Marketing and cross-functionally on narrative, keynotes, and session content to deliver a cohesive attendee experience.
  • Coordinate with Demand Gen and Digital on pre-event and post-event campaigns to maximize pipeline, and follow-through with Sales and Client Success.

Drive Measurement, AI-Enabled Execution, and Cross-Functional Alignment

  • Use AI thoughtfully to streamline end-to-end event planning and execution (briefing, vendor coordination, run-of-show, staffing, and QA) while improving targeting and personalization without compromising data quality or brand accuracy.
  • Collaborate with Field Marketing to enable account-level activation and engagement at events.
  • Define event-level goals and ensure alignment to pipeline and revenue outcomes.
  • Collaborate with Demand Gen, Brand/Content, Product Marketing, and Digital to ensure events are integrated into larger campaigns.
  • Build strong stakeholder trust through clear plans, crisp communication, and consistent delivery.

Qualifications

  • 7+ years of B2B event marketing experience, including ownership of large-scale conferences, tradeshows, and owned flagship events
  • Proven track record owning complex event portfolios tied to measurable pipeline outcomes (e.g., large-scale conferences, multi-city programs, or high-budget event strategies)
  • Strong program management skills are a must: planning rigor, budget ownership, vendor negotiation, and calm execution under pressure.
  • Passion to use AI tools to accelerate audience targeting, personalization, content production, and follow-up workflows, without sacrificing quality or accuracy.
  • Working knowledge of CRM (Salesforce), marketing automation (Marketo), event/webinar platforms, and basic reporting/BI.
  • Excellent cross-functional communication and stakeholder management; able to influence without authority and bring clarity when priorities collide.
  • Bonus: experience marketing to enterprise security, risk, investigations, or adjacent B2B categories.

Benefits & Perks

  • Competitive Salary
  • Medical, Vision & Dental Benefits
  • 401k
  • Stock Options
  • HSA Contribution
  • Learning Stipend
  • Flexible PTO Policy
  • Quarterly company ME (mental escape) days
  • Generous Parental Leave policy
  • Home Office Stipend
  • Mobile Phone Reimbursement
  • Home Internet Reimbursement for Remote Employees
  • Anniversary & Milestone Celebrations

The organization is an equal-opportunity employer. It is committed to a work environment that celebrates diversity. It does not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

All employees are expected to understand and adhere to all security and privacy related policies in order to protect company data and client data.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At the organization, there is a dedication to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, it is encouraged to apply anyways. You may be just the right candidate for this or other roles.

The organization prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If assistance is needed during the application or interview process or job tasks, please contact the recruiting team.

Compensation$120K – $140K • Offers Bonus

The salary ranges are based on paying competitively for the organization's size and industry, and are one part of the total compensation package that also includes a bonus plan, equity, benefits, and other opportunities at the organization. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Originally posted on LinkedIn

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