Growth Marketing Specialist

About The Company The Entrust Group is a pioneering leader in the field of self-directed retirement accounts and tax-advantaged plans. With over four decades of experience, we specialize in providing comprehensive administration services that empower clients to take control of their retirement investments. Our platform enables investors to diversify their portfolios by investing in alternative assets such as real estate, precious metals, private equity, startups, and secured loans, assets that are typically inaccessible through traditional banking or brokerage channels. Entrust’s innovative approach to self-direction has positioned us as a trusted partner for individuals seeking to optimize their retirement strategies and achieve financial resilience. About The Role We are seeking a highly motivated and technically skilled Growth Marketing Specialist to join our team in a full-time remote capacity. In this strategic role, you will be responsible for designing, executing, and optimizing our digital acquisition channels to drive qualified leads and client growth. Your expertise will span across multiple platforms including search engines, paid media, and content marketing, with a focus on leveraging AI-driven search and generative engines to maximize visibility and engagement. You will serve as the primary liaison with external web development agencies, lead website strategy initiatives, and manage complex performance analytics to ensure continuous pipeline improvement. The ideal candidate is a hands-on strategist who thrives in a fast-paced environment and is passionate about implementing innovative marketing solutions that align with our business objectives. Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (preferred)
• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles
• Proven track record managing full-funnel digital acquisition campaigns, including SEO, paid media, and CRO
• Hands-on experience with HubSpot or similar CRM platforms, including lead scoring, workflows, and attribution tracking
• Expertise in managing paid media campaigns across Google Ads, YouTube, Meta, and LinkedIn
• Deep understanding of SEO, SEM, and emerging AI-driven search technologies (AIO/GEO)
• Experience leading website architecture, content strategy, and CRO initiatives
• Familiarity with web technologies, CMS platforms (preferably HubSpot), and collaboration with development teams
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Google Search Console
• Excellent project management and cross-functional collaboration skills
• Ability to interpret complex data and translate insights into actionable strategies
• Experience managing external agencies and vendors effectively
• Proactive, detail-oriented, with a strong bias toward execution and continuous improvement

Responsibilities

• Develop and execute comprehensive website strategies, including architectural and semantic planning to enhance discoverability across traditional and AI-driven search engines
• Design and optimize high-converting landing pages and resource hubs to facilitate seamless user journeys
• Manage external web agencies, ensuring timely delivery and alignment with strategic goals
• Collaborate with development teams to ensure website performance, speed, security, and user experience standards are met
• Lead A/B and multivariate testing to improve conversion rates and eliminate user friction points
• Map and analyze user journeys, identifying bottlenecks and implementing improvements to increase lead capture
• Implement holistic search visibility strategies, balancing traditional SEO with GEO and AI-driven answer engine optimization
• Partner with content marketing teams to structure digital assets for citation in generative AI summaries
• Manage high‑intent PPC campaigns across multiple platforms, optimizing for lead quality rather than just click volume
• Design and oversee cross-platform paid media campaigns, ensuring creative consistency and audience segmentation
• Utilize HubSpot’s features to trigger personalized outreach based on buyer intent and behavioral data
• Develop and refine lead scoring models to prioritize high‑value prospects for sales engagement
• Maintain accurate attribution models to measure and report on marketing ROI across channels
• Plan and execute integrated, multi-channel growth campaigns in collaboration with the marketing team
• Monitor campaign performance, distilling data into actionable insights for continuous improvement
• Stay updated on emerging trends in AI search, privacy-first data tracking, and digital marketing innovations

Benefits

• Competitive salary package commensurate with experience
• Flexible remote working environment
• Health, dental, and vision insurance plans
• Retirement savings options with company contributions
• Professional development opportunities and ongoing training
• Collaborative and innovative work culture
• Paid time off and holidays

Equal Opportunity We are an equal opportunity employer and value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to creating an inclusive environment where everyone can thrive and contribute to our shared success.