Director of Product Marketing
Location: 100% Remote (US-Wide)
Compensation: $180,000-220,000 Base Salary + Early-Stage Equity Package
About the Role
We are a high-growth, early-stage B2B SaaS startup seeking an ambitious, builder-minded Director of Product Marketing to serve as our founding product marketing leader.
This is a high-visibility, high-impact role. As our first dedicated Product Marketing hire, you won’t just be managing strategy—you will be laying the groundwork for our entire GTM engine. You will own positioning, category creation, sales enablement, product launches, and competitive intelligence from 0 to 1, while laying the foundation to scale the team as we prepare for Series B and beyond.
Key Responsibilities (What You'll Build)
- Positioning & Category Creation: Define and refine our product narrative, messaging hierarchy, and market positioning. Translate complex SaaS capabilities into compelling, high-converting value propositions for target personas.
- Go-To-Market Engine: Architect and execute end-to-end launch strategies for new products, features, and strategic releases in tight collaboration with Product, Sales, and Customer Success.
- Sales Enablement & Assets: Create high-impact buyer collateral, pitch decks, demo narratives, ROI calculators, competitive battlecards, and case studies that directly drive win rates and shorten sales cycles.
- Customer & Market Intelligence: Conduct quantitative and qualitative customer research, win/loss analyses, and market analysis to directly influence product roadmaps and pricing strategy.
- Building for Scale: Establish scalable PMM frameworks, playbooks, and processes that can be leveraged as the broader marketing and sales organizations scale.
Must-Have Qualifications (Non-Negotiable)
- Founding Marketer Experience: You must have been a Founding Product Marketer or Founding Marketing Team Member in a fast-paced B2B SaaS startup.
- Early-Stage Track Record: Proven success scaling product marketing functions specifically at the Seed or Series A stage. You thrive in fast-paced environments with high ambiguity, high ownership, and rapid iteration.
- Player-Coach Mentality: You are as comfortable writing high-converting copy, building pitch decks, and creating battlecards yourself as you are crafting long-term strategic GTM roadmaps.
- B2B SaaS Expertise: Deep understanding of B2B SaaS business models, buyer journeys, and complex sales dynamics.
- Location: Must be based in the United States (100% Remote, open to candidates in any US time zone).
What We Offer
- Competitive Base Salary: $220,000 / year
- Meaningful Equity: Significant early-stage equity package with massive upside potential
- Full Autonomy: Direct partner to executive leadership with complete ownership over the PMM domain
How to Apply
Interested? Submit your resume along with a brief note highlighting your experience as an early-stage founding product marketer in SaaS.
