Marketing Director

Copilot said:

About the Role

A fast-growing, venture-backed fintech is looking for a Director of Marketing to lead demand generation, growth marketing, marketing operations, and pipeline creation. Reporting directly to the CEO, this person will own marketing performance across the funnel, partnering closely with Sales and RevOps to drive measurable revenue outcomes.

This is a highly visible leadership role for someone who combines strategic thinking with hands-on execution. You'll be responsible for building scalable acquisition programs, optimizing funnel performance, refining go-to-market strategy, and developing a high-performing marketing team.

Key Responsibilities

• Own demand generation and growth marketing strategy across paid, lifecycle, digital, events, partnerships, and outbound channels.
• Drive pipeline growth, conversion rates, CAC efficiency, and marketing-attributed revenue.
• Partner with Sales leadership to improve lead quality, funnel performance, and GTM alignment.
• Oversee marketing operations, attribution, reporting, automation, and analytics.
• Lead and develop a team spanning demand generation, content, lifecycle marketing, product marketing, and brand.
• Refine positioning, messaging, and go-to-market execution across multiple buyer personas.

Ideal Background

• 8+ years of B2B SaaS marketing experience.
• Proven success owning demand generation, growth marketing, and pipeline targets.
• Strong analytical mindset with expertise in attribution, funnel optimization, and marketing performance metrics.
• Experience leading marketing teams and building operational rigor.
• Ability to balance strategic leadership with hands-on execution.
• Experience marketing into HR, benefits, fintech, or adjacent enterprise B2B sectors is highly desirable.

Why Join?

• Venture-backed business with significant funding and strong growth trajectory.
• High-impact role reporting directly to executive leadership.
• Opportunity to build and scale a marketing function during a key phase of company growth.
• Remote-first culture with a fast-paced, entrepreneurial environment.
• Strong emphasis on ownership, accountability, and continuous improvement.