Director of Growth Marketing

Director of Growth Marketing

In the Director of Growth Marketing role, you will be responsible for crafting and implementing initiatives that drive new business expansion and refine our growth strategy. This role sits at the dynamic intersection of product development, marketing, and data.

Responsibilities

• Drive top of funnel growth and user engagement through performance-driven marketing, customer lifecycle initiatives, and strategic content distribution.
• Oversee a substantial advertising budget while executing various experimentation strategies and growth mechanisms.
• Evaluate and consolidate performance metrics from campaigns, converting insights into strategic actions.

Requirements

• Proven experience in a leadership role focused on demand generation or growth marketing.
• Skilled in utilizing data analytics and business intelligence tools to extract actionable insights that guide strategic planning.
• Proficiency in employing AI technologies to streamline workflows.
• A successful history of executing acquisition strategies, including budgeting, forecasting, and analyzing campaign effectiveness.