Digital Marketing Manager

Digital Marketing Manager, Contrast Media Portfolio

Location: United States (Remote)

Industry: Hospitals and Health Care

Work Setting: Remote (Continental U.S.) with occasional travel.

Are you passionate about leveraging digital marketing, data-driven insights, and emerging technologies to create impactful customer experiences and drive measurable business growth?

We are seeking an experienced Digital Marketing Manager to lead the development and execution of integrated digital marketing strategies that enhance customer engagement, generate qualified leads, and optimize marketing performance. This role will leverage marketing technology, automation, analytics, and AI-enabled solutions to support demand generation, improve customer journeys, and drive commercial success.

The ideal candidate is a strategic and analytical marketer with a strong understanding of digital ecosystems, marketing technology platforms, campaign optimization, and customer engagement across multiple channels.

Key Responsibilities

Digital Marketing & Demand Generation

• Develop and execute targeted digital marketing campaigns that support business objectives, customer engagement, lead generation, and revenue growth.
• Activate personalized and segmented marketing programs across digital channels, including email marketing, paid media, social platforms, content marketing, retargeting, and online advertising.
• Drive customer acquisition, engagement, conversion, and retention through data-driven campaign strategies.
• Optimize digital channel performance through continuous testing, refinement, and performance analysis.

Marketing Technology & Digital Ecosystem Management

• Manage and optimize the marketing technology ecosystem, including CRM platforms, marketing automation systems, analytics tools, content management solutions, and AI-powered technologies.
• Collaborate with technology and business stakeholders to improve system integrations, data quality, reporting capabilities, and platform adoption.
• Support the development of seamless and connected customer experiences across digital touchpoints.
• Maintain best practices for digital operations, campaign execution, and customer engagement workflows.

Campaign Strategy & Execution

• Partner with stakeholders across Marketing, Communications, Product, and Commercial teams to translate business goals into comprehensive digital marketing programs.
• Develop integrated campaign plans that align messaging, audience targeting, content strategy, and channel execution.
• Provide creative direction and content recommendations that support campaign objectives, product launches, customer education, and industry events.
• Coordinate with external agencies and vendors to ensure successful campaign delivery.

Analytics, Reporting & Optimization

• Establish and monitor key performance indicators across digital campaigns and customer engagement initiatives.
• Analyze campaign performance, customer behavior, conversion trends, and marketing effectiveness to generate actionable insights.
• Conduct A/B testing and experimentation to improve customer engagement, conversion rates, and return on marketing investment.
• Develop dashboards, reports, and executive summaries that communicate performance and business impact.
• Utilize insights to drive continuous improvement and optimize future marketing investments.

Lead Management & Commercial Alignment

• Collaborate with Sales and commercial teams to align marketing programs with customer segments, account priorities, and growth objectives.
• Support effective lead capture, qualification, nurturing, routing, and follow-up processes.
• Help improve marketing's contribution to pipeline development and revenue generation.
• Ensure alignment between customer engagement activities and broader commercial strategies.

Data Governance & Compliance

• Ensure digital marketing initiatives comply with applicable privacy regulations, consent requirements, industry standards, and corporate policies.
• Support data governance, documentation, customer preference management, and security best practices.
• Promote responsible and compliant use of customer data across digital platforms and marketing activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Analytics, Technology, or a related field.
• 7+ years of experience in digital marketing, marketing operations, marketing automation, demand generation, customer engagement, or related disciplines.
• Proven success developing and executing multi-channel marketing campaigns from planning through optimization and measurement.
• Strong experience with CRM platforms, marketing automation systems, analytics tools, content management platforms, and digital advertising technologies.
• Experience managing customer journeys, segmentation strategies, lead nurturing programs, and conversion-focused campaigns.
• Strong analytical, project management, problem-solving, and organizational skills.
• Excellent written and verbal communication abilities.
• Experience working within highly regulated industries or compliance-focused environments is preferred.

Preferred Experience

• Expertise in digital campaign development across email, paid media, social media, content marketing, and customer engagement channels.
• Experience with CRM, marketing automation, analytics, and business intelligence platforms such as Salesforce, Marketo, HubSpot, Eloqua, Power BI, Tableau, Adobe Experience Cloud, or similar solutions.
• Familiarity with AI-driven marketing tools for personalization, predictive insights, workflow automation, audience segmentation, and campaign optimization.
• Experience integrating multiple digital platforms to create connected customer experiences and improve marketing effectiveness.
• Strong understanding of performance measurement, attribution, customer lifecycle management, and marketing analytics.
• Ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Operations, Technology, Analytics, and external partners.
• Experience managing multiple projects simultaneously while balancing priorities, budgets, timelines, and stakeholder expectations.