Social Media Community Manager

Position Overview:

Sonlight Homeschool Curriculum is seeking an experienced Social Media Community Manager to oversee and grow our online presence across multiple platforms. This role is responsible for managing all social media channels, engaging with our homeschool community, overseeing a community app, and hosting both live and recorded virtual events. The ideal candidate is creative, strategic, and able to adapt quickly to trends and audience insights.

Responsibilities:Community Engagement:

• Actively participate in online conversations, respond to comments, messages, and questions in a timely and professional manner. 
• Facilitate discussions, encourage interaction, and build relationships with community members. 
• Moderate online forums and social media groups, ensuring a positive and respectful environment. 

Content Creation and Management:

• Develop and implement a social media content strategy that aligns with the brand's overall marketing goals. 
• Create engaging and relevant content, including text, images, and videos, for various social media platforms. 
• Manage the social media editorial calendar and ensure content is published on time. 

Brand Representation:

• Serve as the brand's voice and face online, maintaining consistency in tone and messaging across all platforms. 
• Represent the brand in a positive and professional manner, addressing customer concerns and resolving issues. 
• Monitor brand mentions and sentiment, identifying opportunities to improve brand reputation. 

Community Growth and Retention:

• Identify and engage with key influencers within the community. 
• Develop strategies to attract new members and retain existing ones. 
• Organize and participate in online events, contests, and promotions to boost engagement. 

Analytics and Reporting:

• Track and analyze social media metrics to measure the effectiveness of campaigns and initiatives. 
• Generate reports on community sentiment, engagement, and other relevant data. 
• Use data to inform future strategies and improve community management efforts. 

Staying Up-to-Date:

• Keep abreast of the latest social media trends and emerging platforms. 
• Stay informed about industry best practices and emerging technologies. 

Skills and Qualifications:

• Minimum 3 Years of Social Media Management experience
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building skills.
• Proficiency in social media platforms and tools.
• Experience with content creation and social media marketing.
• Ability to analyze data and identify trends.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.
• A passion for building and engaging communities.