VP of Social Content and Strategy

If you are a person who is driven to succeed and focuses on being a team player, while striving to be a great team leader, Rate is for you. In this role, you’ll help our customers better understand our mission and communicate our promise to help them fulfill their dream of home ownership.

Rate is committed to evolving their social presence and is looking for a seasoned social-savvy expert. This person will have proven experience in developing and executing social media strategies for large brands, creating engaging content, and maintaining the brand’s voice across a variety of platforms with an ear for social listening. You will need your thumb on the pulse of cultural trends and have sharp social instincts. As the Senior Social Media Director you will be responsible for turning content and platform insights into resonant creative post to activate our audience through effective consumer engagement in partnership with our teams and elevating the relevance of the Rate brand.

In this role, you will:

• Developand execute comprehensive social media strategies aligned with business objectives, including content calendars, campaign roadmaps, and platform-specific approaches for optimal engagement
• Partner with brand & media team counterparts on development of creative content briefs, agency direction, content coordination, and holistic performance reporting, ensuring consistent quality across all deliverables
• Own the creation and management of organic social media campaigns across multiple platforms, including cohort identification, boosting budget allocation, audience targeting, and ROI optimization
• In partnership with Social Media Analysts, define social media metrics and create detailed performance reports for brand team leadership, providing actionable insights and recommendations for strategy refinement & creative optimization
• Establish and maintain brand voice guidelines across all social channels while adapting content style for platform-specific audiences and trends
• Cultivate relationships with internal marketing services teams, agency, platform & industry partners, and key stakeholders to develop collaborative content opportunities and expand brand reach
• Monitor emerging social media trends, tools, and best practices, implementing innovative approaches to keep the brand at the forefront of digital engagement
• Support crisis communication protocols for social media channels, including response strategies and stakeholder communication during sensitive situations
• Drive cross-functional collaboration with Marketing, PR, and Customer Service teams to ensure aligned messaging and integrated campaign execution

Led by Purpose. Driven by You.About You

You are expected to perform at the highest level possible, and you must appreciate a performance culture fueled by a drive to become the best. At Rate, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In this role, you’ll focus on winning with consumers and the market. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in advertising, marketing or related field
• 6+ years’ experience in a relevant social role, with a minimum of 3 years in a strategic or client services role on a social team (not just community management or social production)
• Background in social content strategy, organic, paid and earned/influencer marketing with a history of developing social strategy and driving results across all facets of social media management, including social listening, community management, content strategy, and analytics.
• Deep understanding of the social media landscape, social platform algorithms, and advanced native platform features.
• Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to tell stories well via PowerPoint and on social media platforms.
• Experience with social listening tools, methodology and a track record of applying listening insights to work
• Ability to manage and influence stakeholders at various levels of seniority across a highly matrixed organization.

We will be accepting applications for 30 days.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Please click this link to learn more about our benefit offerings for Washington State: https://www.rate.com/careers/open-positions/disclosures