Marketing Manager – Senior

Overview: We are looking for a hands-on Senior Marketing Manager / Brand Generalist, ready to take full ownership of our product’s marketing direction and execution. This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact. Purpose of the role: You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives. About Product: Affilka – Affiliate Management Platform A software platform to manage, track, and analyse affiliate performance. Learn More Key responsibilities: Brand & Strategy

• Develop and evolve the product’s brand identity (positioning, tone of voice, visual style)
• Plan and execute the marketing strategy and annual promotion roadmap
• Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership
• Monitor brand reputation, visibility, market perception

Content, PR & Communications

• Create and manage content across the website blog, social media, newsletters, product materials
• Lead PR activities: press releases, public announcements, media commentary
• Maintain media relations and secure consistent, positive coverage
• Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence
• List and maintain the brand on directories, review platforms, ratings, and industry listings

Campaigns & Creative

• Plan and execute digital and social marketing campaigns (email, social, paid/organic)
• Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials
• Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)

Partnerships, Events & Negotiations

• Manage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand builders
• Negotiate sponsorship packages and secure award nominations
• Plan and execute participation in conferences and industry events

Analytics & Performance

• Track and analyze campaign performance metrics, brand awareness and reputation metrics
• Research competitors, industry trends, best practices in the iGaming space

Budget & Operations

• Own and manage the marketing budget across activities and channels
• Source, brief, and coordinate freelancers and external agencies
• Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives

Requirements:

• 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming
• Advanced Russian and English
• Proven success in developing and executing marketing strategies
• Strong copywriting and content creation skills — you enjoy writing
• Strong project management and multitasking abilities
• Strong understanding of Digital Marketing tools
• A proactive, ownership-driven mindset with a focus on problem-solving

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events