Performance Marketing Manager/ UA Manager

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a Performance Marketing Manager/ UA Manager for one of our fast-growing dating app aiming to disrupt how people connect and build meaningful relationships through technology and smart AI matchmaking. We’re looking for a Performance Marketing Manager who is data-driven, creative, and excited to lead paid acquisition campaigns (with a focus on Facebook Ads). You’ll work closely with the product and analytics teams to test hypotheses, optimize attribution, and scale results globally.

Your main tasks will be:

• Plan, launch, and scale paid marketing campaigns with a focus on Facebook & Instagram
• Build and manage full-funnel performance strategies for user acquisition and re-engagement
• Set up, run, and analyze A/B tests on creatives, landing pages, and audiences
• Own attribution modeling and improve tracking/reporting accuracy
• Work with creative and product teams to ensure performance insights are translated into design and feature decisions
• Regular reporting on campaign performance, CAC, LTV, ROI.

We expect from you:

• Tech background
• Deep knowledge of Facebook Ads Manager & other ad platforms (Google, TikTok – a plus)
• Strong analytics skills
• Strong understanding of attribution tools (Appsflyer, Adjust, or similar)
• Experience running and analyzing A/B tests
• Proficiency with Excel/Sheets and data visualization (Tableau, Looker – nice to have)
• Ability to calculate and optimize CAC, LTV, ROAS, and other growth metrics
• Proactive, curious, and eager to experiment
• Structured thinking and ability to prioritize

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. 

Sounds good? Join us now!