Head of Marketing (Mobile)

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie - not just great perks. Currently, we are looking for a Head of Mobile Marketing to join our dynamic team! Your Main Tasks Will Be

• Act as a strong leader in mobile acquisition, bringing solid experience in mobile performance marketing.
• Develop and implement a comprehensive marketing strategy aimed at achieving 150–300% growth in users and revenue.
• Build and inspire effective cross-functional collaboration with data-driven, growth-focused teams across marketing, product, design, analytics, and engineering to enhance product features for SD Group users.
• Lead and grow a diverse team of 5+ specialists, ensuring operational and creative excellence while hiring and managing marketing professionals to deliver exceptional results.
• Drive market share growth through global expansion and support continued stable development in core markets.
• Oversee marketing budgets for both core and emerging markets, and create high-impact marketing campaigns that resonate with SD Group users.

We Expect From You

• Experience in a similar role with ownership of a monthly marketing budget of $1M+.
• Proven success in mobile app promotion across Tier 1 markets.
• Strong knowledge of performance marketing channels: Google, Facebook, TikTok, CPA networks, etc.
• Familiarity with leading global in-app partners and mobile advertising networks.
• A data-driven mindset and a strong desire to analyze and optimize acquisition performance, with excellent command of key performance and retention metrics: LTV, CPA, EROI, etc.
• Practical experience with analytics platforms and tools such as AppsFlyer, Firebase, App Annie, etc.
• Experience running marketing for multiple apps/products simultaneously.
• Excellent written and verbal communication skills (Russian and English B2+)
• Web2App experience (nice to have).

What Do We Offer

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merch, team building activities, massage certificates, etc.

Sounds good? Join us now!