Director of Global Integrated Marketing

Summary

Smart Communications is looking for a digitally savvy, results-driven Director, Global Integrated Marketing to lead the strategy, development, and execution of integrated, multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth across our core regulated industries: Insurance, Financial Services, and Healthcare.

This role is both strategic and hands-on. You will set the global campaign vision while staying close to execution to ensure high-quality delivery across priority go-to-market moments, flagship products, and industry-specific initiatives. You will orchestrate cross-functional collaboration across Product Marketing, Demand Generation, Regional Marketing, Partner Marketing, Digital, Content, Corporate Communications, Marketing Operations, and Sales to deliver measurable enterprise business impact.

You will lead a high-performing global team of campaign managers, fostering a culture of accountability, performance, and continuous improvement. This role is ideal for a proven enterprise and large-enterprise B2B SaaS marketing leader who understands complex buying centers, multi-persona engagement, and how to translate strategy into pipeline at scale. This role reports to the VP of Global Demand Generation.

About Smart Communications

Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Our Conversation Cloud™ platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent data capture, and secure digital archival. More than 650 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and fast-track digital transformation that fuels business growth and elevates the customer experience. With more than 30 pre-built connectors, Smart Communications’ cloud-native platform integrates effortlessly with the world’s most trusted enterprise systems including Salesforce, Guidewire, DuckCreek, OneSpan, and Pega, enabling more than 60 billion mission-critical customer conversations globally, and driving faster time to value.

The responsibilities of the role include:

• Own the global integrated campaign strategy

Develop and lead annual and quarterly integrated campaign planning aligned to Smart Communications’ growth priorities, industry focus areas, and enterprise go-to-market strategy.

• Drive enterprise pipeline and revenue impact

Define campaign objectives, KPIs, and performance frameworks focused on enterprise and large-enterprise pipeline generation, buying-group engagement, conversion, speed-to-lead, and sales cycle acceleration.

• Lead and develop a global team

Lead and develop a team of campaign managers with clear standards for performance, accountability, and execution excellence, while fostering a culture of collaboration, learning, and ownership.

• Design campaigns for complex buying centers

Partner closely with Product Marketing and Sales to build integrated campaigns that engage enterprise buying centers, address multiple personas and decision-makers, and support long, multi-stakeholder sales cycles.

• Activate industry-specific marketing

Translate positioning and messaging into market-ready, industry-focused campaigns for Insurance, Financial Services, and Healthcare in partnership with Product and Vertical Marketing.

• Collaborate across regions and partners

Partner with Regional Marketing and Partner Marketing to adapt global campaigns for regional execution across North America, EMEA, and APAC, while maintaining strategic consistency and scale.

• Measure, optimize, and iterate

Own campaign measurement, dashboards, and reporting. Analyze performance across channels, personas, industries, and regions, using insights to continuously improve effectiveness and efficiency.

• Leverage modern GTM platforms and AI

Partner with Marketing Operations to leverage platforms such as 6sense, Marketo, Qualified, and SalesLoft, along with AI-based intent, personalization, and conversational technologies, to continually innovate and improve buying-group targeting, speed-to-lead, and pipeline productivity.

• Manage budgets and agencies

Own campaign budgets, ensure effective resource allocation, and manage external agencies and partners to support global execution.

What we’re looking for:

• 12+ years of experience in enterprise and large-enterprise B2B SaaS marketing, with deep expertise in integrated marketing, campaign marketing, or demand generation.
• Proven success driving pipeline and revenue impact through global, multi-channel campaigns tied to measurable business outcomes.
• Strong experience marketing to complex buying centers, with a clear understanding of enterprise personas, decision dynamics, and long sales cycles.
• Demonstrated experience leading and executing global campaigns across North America, EMEA, and APAC.
• Hands-on experience with 6sense, Marketo, Qualified, SalesLoft, and AI-driven marketing platforms to orchestrate enterprise campaigns and accelerate pipeline.
• Experience marketing to regulated or highly complex industries such as Insurance, Financial Services, and/or Healthcare strongly preferred.
• 5+ years of people leadership experience; a proven player-coach who can develop talent while remaining close to execution.
• Highly data-driven, with the ability to connect marketing performance to pipeline, revenue, and sales velocity.
• Strong cross-functional leadership skills and comfort effectively influencing senior stakeholders.
• Excellent communication, storytelling, and organizational skills.
• Comfortable operating in fast-paced, matrixed, global organizations.
• Positive energy, resilience, and high standards; you inspire teams, celebrate wins, and learn quickly from setbacks.

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidised gym membership, leisure travel insurance, pension contribution and 25 days’ holiday allowance plus an additional day off for your birthday!

Located in Covent Garden, our offices are comfortable, flexible, and are always stocked with free beverages and fresh fruit.

This role is fully remote.

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit:

https://www.smartcommunications.com/