Marketing & Member Engagement Manager

About Us Silvur is modernizing what retirement decision-making in America looks like. We partner with financial institutions to deliver world-class tools to their account holders—including personalized content, calculators, and connections to healthcare and financial services—to support the critical decisions their members make in their 50s and 60s. Our B2B2C platform reaches over 3 million credit union members and has been named to the Forbes Fintech 50 Most Innovative Companies. We've been featured in The New York Times, Fortune, CNBC, and Yahoo Finance, and are backed by Anthemis, MSU Federal Credit Union, Mission Federal Credit Union, Idaho Central Credit Union, and others. We believe health and wealth are inseparable in retirement—and we're reimagining how credit union members are educated and supported during their Medicare journey. The introduction of our full-service, concierge Medicare agency, Silvur Insurance, allows us to extend our services to provide members with much-needed one-on-one guidance led by licensed insurance professionals. Our education-first model ensures trust, clarity, and personalized care. About The Role As the Marketing & Member Engagement Manager, you'll be responsible for driving Silvur Insurance awareness, generating agency leads, and supporting agency client retention efforts. A large part of your role -and ultimately, your success- will involve leveraging and collaborating with our credit union partners to reach and support the right members at the right time with the right message. You'll serve as the lead on all Silvur Insurance acquisition and retention marketing efforts—owning the multi-channel marketing strategy, while also being responsible for campaign content, execution, optimization, and reporting, as well necessary coordination with the marketing teams at our credit union partners. This role will directly impact how effectively we engage members around Medicare and convert education into measurable results for Silvur Insurance Responsibilities Cross-Channel Marketing Campaign Strategy, Execution, & Optimization

• Manage strategy and calendar for multi-channel marketing campaigns across credit unions (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
• Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
• Align content and cadence with each credit union's internal marketing efforts

Content Creation & Management

• Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
• Ensure all assets are Medicare-compliant and member-friendly
• Deliver assets to each partner as needed and oversee review/approval process with partner marketing teams

Performance Dashboard & Reporting

• Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
• Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
• Deliver monthly insights and strategic recommendations based on performance data and partner feedback

Credit Union Collaboration

• Act as the primary liaison to credit union marketing leads
• Customize outreach strategies for each partner's preferred marketing channels
• Support co-branded messaging and share Medicare best practices

Requirements

• 5+ years of marketing experience, including cross-channel and performance marketing
• A track record of planning and optimizing campaigns that drive measurable results
• Strong project management skills—you can juggle multiple campaigns and stakeholders without missing deadlines
• Excellent communication and collaboration skills—you enjoy working with partners and internal teams to align strategy
• A data-driven mindset and comfort using metrics to inform decisions and outcomes
• A knack for writing clear, compelling copy across formats (email, web, social, print)
• Comfort working in a fast-paced, startup-like environment where you're empowered to test, learn, and iterate
• Familiarity with CMS platforms, marketing automation tools, and campaign tracking systems (e.g. Hubspot)
• An interest in financial services, Medicare/insurance, or marketing to older adults is a plus

Benefits You will be an employee of Silvur Technology Services. Employees receive a total compensation package including salary, options, health benefits (healthcare, vision, and dental), paid time off + holidays, and 401k with employer contribution. You may choose the technology you need to help you excel in your role. You will work in a flexible environment with an impact-driven, high-growth team that is changing the future of retirement healthcare. Salary: $86,000 - $120,000 depending on experience Silvur Technology Services is an equal opportunity employer. We're committed to building a team that reflects the diverse communities we serve and creating a workplace where everyone feels valued and included.