Role Description The Senior Vice President of Global Marketing is a full-time remote role responsible for leading the overall marketing vision, strategy, and execution across international markets. This role oversees global brand positioning, demand generation, and go-to-market strategies for training and consulting programs, working closely with sales, product, and operations teams. Day-to-day responsibilities include developing and implementing comprehensive marketing plans, directing international campaigns, optimizing digital and traditional channels, and ensuring consistent messaging across regions. The Senior Vice President will manage and mentor a global marketing team, analyze market and performance data, allocate budgets, and build strategic partnerships to expand the organization’s presence. This position also plays a key role in identifying growth opportunities, guiding market entry strategies, and aligning marketing initiatives with business objectives.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Strategy, including the ability to design and execute data-informed, integrated marketing plans.
- Proven experience in International Marketing and global brand management, with a track record of successful campaigns across multiple regions and cultures.
- Strong background in Marketing and Sales collaboration, including experience supporting revenue growth, lead generation, and sales enablement initiatives.
- Leadership experience in senior marketing roles, with the ability to build, mentor, and manage high-performing, cross-functional and geographically dispersed teams.
- Advanced skills in digital marketing, analytics, and performance measurement, including familiarity with CRM, marketing automation, and reporting tools.
- Excellent communication, presentation, and stakeholder management capabilities, with strong strategic thinking and problem-solving skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (e.g., MBA) is beneficial.
- Experience in dental technology, healthcare, education, or software training industries is a plus, along with comfort working in a remote, global environment.
