Senior Product Marketing Manager

About SchoolAI At SchoolAI, we believe AI can transform education. By combining cutting-edge AI with a deep understanding of K12 challenges, we empower educators, administrators, and students to achieve more. This is an exciting time to join our mission-driven team shaping the future of K12 EdTech:

• Shape the Future: Work on solutions that truly improve learning for students and make life easier for educators.
• Grow Fast: As SchoolAI scales quickly, so will your career opportunities.
• Mission with a Purpose: Join a passionate team committed to making a difference for every educator and every student.

Our Values We use our core values to guide decisions, evaluate work, and win. Every team member is expected to live these values, and in return, we invest in you and your impact at SchoolAI.

• 🪄 Make Magic – Surprise and delight.
• ☀️ Rise to the Moment – Play big.
• 🚀 Find Leverage – Work hard and smart.
• 💪 Overwhelm Constraints – Every second counts.
• 🔗 Connect the Dots – Systems thinking and tight feedback loops.
• ➡️ Simplify and Go – Do the simplest thing that might work.
• 🐻 Run at the Bear – Do the hard thing.
• 🎉 Have Fun Winning Together – All for one.

The Role As a Senior Product Marketing Manager, you will be a seasoned product marketer that drives revenue impact through creative and strategic go-to-market execution. You'll own positioning, messaging, and launches for key product initiatives, working independently on diverse challenges while demonstrating strong judgment in ambiguous situations. This role requires deep product marketing expertise and the ability to influence across Product, Sales, Marketing, and Customer Success to accelerate adoption and growth. What You'll Do

• Lead end-to-end go-to-market strategies for major product launches and feature releases that drive adoption and revenue.
• Own positioning, messaging, and competitive differentiation for assigned product ownership within the EdTech space.
• Develop compelling marketing content including sales enablement materials, case studies, white papers, presentations, and campaign assets.
• Conduct market research, competitive analysis, and customer interviews to identify opportunities and inform product strategy.
• Partner closely with Product, Sales, Engineering, and Customer Success teams to align on strategy and deliver cohesive customer experiences.
• Enable sales teams with training, marketing assets, competitive intelligence, and objection handling frameworks.
• Analyze product performance metrics and user feedback to continuously optimize marketing strategy and tactics.
• Collaborate with senior internal stakeholders and external partners, customers, and influencers to advance marketing objectives.
• Navigate complex, ambiguous marketing challenges independently, demonstrating strong judgment in selecting methods and approaches.

What We're Looking For

• 5-7 years of product marketing experience, preferably in EdTech, SaaS, or B2B technology.
• Proven track record of successful product launches and go-to-market execution that drove measurable business results.
• Deep understanding of product marketing fundamentals with full expertise in your area of specialization.
• Demonstrated ability to work on problems of diverse scope, showing strong judgment when navigating unknown territory.
• Outstanding written and verbal communication skills with ability to craft compelling narratives for diverse audiences.
• Strong analytical skills and ability to translate data into actionable insights and strategy.
• Ability to work independently with minimal day-to-day oversight while seeking guidance on new strategic initiatives.
• Experience influencing without authority and building productive relationships with senior stakeholders.
• Creative problem-solver with a bias toward action and results.
• Passion for education and belief in AI's potential to transform learning.

What We Offer

• Competitive compensation.
• Stock options to share in our success.
• Health and dental insurance.
• Generous PTO for balance and rest.
• A passionate, supportive team and the chance to transform K12 education with AI.