SEO / SEM Specialist

About The Role The role drives organic and paid acquisition channels, taking full ownership of search engine optimization and search engine marketing strategy to scale high-intent user growth. This position collaborates closely with the content, engineering, and product design teams to execute technical SEO initiatives, optimize paid search ad spend, and build data-driven conversion funnels that lower customer acquisition costs. Key Responsibilities

• Execute end-to-end SEO strategies including technical site audits, keyword research, on-page optimization, and authority building
• Manage and optimize paid search campaigns across Google Ads and Bing Ads, focusing on high-intent keywords, bid strategy, and ad copy variation
• Monitor, analyze, and report on organic and paid search performance metrics using Google Analytics 4, Google Search Console, SEMrush, and Ahrefs
• Partner with engineering to resolve technical SEO issues such as crawl errors, site speed, indexing, structured data, and mobile usability
• Perform continuous A/B testing on ad creatives, landing pages, and search copy to maximize click-through and conversion rates
• Manage the monthly paid search budget, ensuring optimal allocation toward high-performing campaigns to hit acquisition targets

What We Are Looking For

• 3-5 years of hands-on experience managing SEO and SEM campaigns, preferably within a B2B SaaS or high-growth tech environment
• Deep technical expertise in search engine algorithms, crawling, indexing, ranking factors, and technical SEO frameworks
• Proven track record of managing five-figure monthly paid search budgets with positive ROAS and declining CAC
• Advanced proficiency with SEO and analytics platforms, including Google Analytics 4, GSC, SEMrush, Screaming Frog, and Hotjar
• Strong analytical skills with the ability to translate complex search data into actionable growth strategies
• Bonus: Professional certifications in Google Ads, Google Analytics, or basic knowledge of HTML/CSS/JS and SQL