Performance Marketing Lead (Meta Ads / E-commerce)

Company Overview

We operate multiple successful e-commerce brands in the skincare and health & wellness

sectors, consistently achieving 7-figure monthly revenues. Our operations are built on afoundation of aggressive Meta Ads execution, direct response marketing, and data-driven

scaling. We are currently focusing on automating our high-scale Meta operations to ensure our

existing winning brands run like clockwork, while maintaining a high-frequency launch engine for

new products.

Why Join Us?

● Lead the performance engine of high-growth brands with massive budgets.

● Focus on scaling and automating one of the most efficient media buying operations in

the industry.

● Work with a high-performance team and have the resources to test and scale at a

world-class level.

Role Summary :

As Performance Marketing Lead, your primary mission is to systematize, automate, and scale

our high-budget Meta Ads operations, which account for over 90% of our total marketingspend. You will be responsible for the performance of our existing brands while leading the

media buying execution for new product launches.

You must be a "player-coach" deeply technical and capable of personally managing high-scale

Meta accounts and executing the media buying strategy for new launches, while overseeing the

broader performance team to ensure KPI alignment.

Key Responsibilities :

● Scaling Efficiently: Maximize ad spend while strictly maintaining target profit margins.

You must know how to scale horizontally and vertically without breaking the targets.

● Launch Execution: Lead the media buying side of new product launches managing the

transition from initial testing to aggressive scaling.

● High-Level Media Buying: Personally manage and scale Meta ad accounts with

monthly budgets exceeding $1M

Team Oversight: Oversee the Media Buying team and ensure performance consistency

across all brand accounts and channels.

● Performance Analysis: Track real-time data, manage attribution, and optimize for Day

1 ROI.

● Operational Excellence: Audit accounts regularly to identify inefficiencies and

implement structural improvements to the marketing funnel.

Requirements (Must-Have)

● Direct Response Mastery: Deep background in high-scale DR marketing for

E-commerce/DTC.

● Meta Ads Expert: Proven track record of managing min. $1M/month spend on Meta

(ideally $2M+).

● Leadership/Oversight: Experience managing or overseeing other media buyers/performance teams.

● Data Driven: Ability to make fast, high-stakes decisions based on real-time ROAS and MER data.

Ideal Candidate Profile :

You have managed 8-figure or 9-figure brands and know how to build a media buying machine

that doesn't break. You are a systems thinker who can handle the pressure of $2M+ monthly

spends and the fast-paced nature of new product launches. You are comfortable being the final

point of accountability for the performance of the entire marketing department.

Fully RemoteSchedule

Flexible (set your own hours)

Employment Type

Full-time

Compensation

Competitive monthly salary in USD (based on experience and track record)