SARAH & SEBASTIAN is a conceptual fine jewellery studio where exquisite artistry meets an elevated edge. Renowned for our conscious design, bespoke retail experiences, and ocean philanthropy.
We are inviting a commercially curious, detail-focused Digital Marketing & CRM Coordinator to join our Alexandria Studio team. Supporting customer acquisition, retention, and clienteling, this role plays a pivotal part in translating campaign briefs into channel execution across Meta, Google, Klaviyo, and Tulip.
If you are driven to challenge the status quo and deliver seamless digital experiences, we welcome you to apply.
ABOUT THE ROLE
Performance Marketing & Paid Media Execution:
- Support campaign execution across Meta, Google, Pinterest, YouTube, and emerging platforms.
- Accurately traffic campaign assets, copy, targeting, links, and UTM tracking parameters on schedule.
- Perform rigorous pre-launch and live QA across all creative, links, and landing page experiences.
- Monitor budget pacing and assist with structured campaign testing logs.
CRM, Email & Lifecycle Marketing:
- Build, QA, schedule, and deploy email, SMS, and lifecycle communications through Klaviyo.
- Maintain automated lifecycle journeys, including welcome, browse abandonment, cart abandonment, post-purchase, bridal, VIP, and retention flows.
- Execute audience segmentation, RFM targeting, dynamic personalisation, and A/B testing.
Clienteling & Retail Operations:
- Support the administration, maintenance, and optimisation of the Tulip clienteling platform.
- Maintain customer segmentation data to empower retail advisor outreach.
- Assist in tracking and reporting on clienteling outreach, store adoption, and attributed revenue.
Reporting, Data & Insights:
- Compile weekly, monthly, and campaign performance reports across paid media, CRM, and clientelling.
- Maintain data hygiene and tracking quality across Shopify, Klaviyo, Tulip, Gorgias, and GA4.
- Analyse customer behaviours, and high-value customer segments to inform future strategy.
Campaign Readiness & Workflow Management:
- Coordinate channel specifications and timelines within Asana in alignment with Go-To-Market (GTM) briefs.
- Ensure operational excellence, documenting processes and leveraging AI and automation tools to enhance workflow efficiency.
ABOUT YOU
- Experience: 3+ years of experience in digital marketing, CRM, performance media, or ecommerce. Experience in luxury retail, fashion, or fine jewellery is highly advantageous.
- Paid Media Fluency: Hands-on experience with Meta Ads Manager, Google Ads, and digital advertising platforms, including campaign trafficking and audience setup.
- CRM & Lifecycle Knowledge: Proficiency in Klaviyo (or similar platforms) managing flows, segmentation, and testing. Familiarity with clientelling platforms (e.g., Tulip, Omneo) is desirable.
- Analytics & Tools: Experience working with GA4, Shopify, Triple Whale, and Microsoft Excel/Google Sheets.
- Workflow & Attributes: High attention to detail, strong QA discipline, and proficiency in project management tools like Asana. Proactive, analytical, and comfortable collaborating across diverse teams under tight timelines.
Align with our core values:
MAKE WAVES — Think creatively, challenge ourselves and the status quo.
PRECISION — Act with care and attention.
COMMUNITY — Collaborate, show respect, create enduring relationships.
PROTECT WHAT IS PRECIOUS — Be ambassadors for ocean conservation and accountable for our impact.
WHAT YOU WILL RECEIVE
- Above-industry salary package, product allowance, and 50% staff discount
- Birthday leave
- Work from home on Fridays
- A complimentary Soldered bracelet
- A newly created, high-impact role supporting business-critical growth
- The opportunity to contribute to a brand committed to sustainability and ocean conservation
- Working for an RJC-certified Jewellery brand
ABOUT US
Established in 2012, SARAH & SEBASTIAN is a conceptual fine jewellery studio crafting new natural icons, engineered to inspire. Founded by designers Sarah Gittoes and Robert Sebastian Grynkofki, we are reimagining fine jewellery — where exquisite artistry meets an elevated edge.
Our architecturally designed boutiques across Australia offer an immersive window into the brand, with luxury services including Ear Alchemy Piercing, Soldered Permanent Jewellery, and
Fine Jewellery Consultations for engagement and wedding pieces.
With a deep connection to the Australian landscape and ocean, we are committed to preserving its rare beauty through local manufacturing, conscious production, and philanthropic initiatives.
Please note: only successful candidates will be contacted.
