Marketing Strategist & Campaign Optimizer

Marketing Strategist & Campaign Optimizer – Full-Time (Remote, EST Hours Required)Location: Remote 

Compensation: $30,000 - $40,000 USD Annually (Based on Experience)

Type: Full-Time Independent Contractor

Start Date: ASAP

About SalesGenius

SalesGenius is the premier digital marketing agency transforming how ambitious real estate agents across North America generate, nurture, and convert leads into clients.

We're not your typical marketing agency. We're a full-service digital marketing powerhouse that delivers complete marketing ecosystems—from strategic planning and creative execution to advanced automation and performance optimization—all backed by our proprietary lead conversion coaching methodology.

Our clients get complete business transformation through strategic marketing that actually converts.

The Role: Marketing Strategist & Campaign Optimizer

We're hiring a Marketing Strategist & Campaign Optimizer who can think strategically AND execute flawlessly. This is a "player-coach" role where you'll analyze campaign performance, identify optimization opportunities, and then personally implement the solutions.

You'll be the strategic marketing brain our clients rely on for campaign optimization, performance analysis, and conversion improvements across all channels.

This isn't a management role - you'll be hands-on, doing the actual work of optimizing campaigns, rewriting copy, and implementing strategic improvements.

What You'll DoStrategic Analysis & Client Consultation

• Analyze campaign performance across paid ads, email, organic, and landing pages
• Identify bottlenecks in marketing funnels and conversion paths
• Present optimization recommendations directly to clients with clear reasoning
• Create performance reports with actionable insights and next steps
• Jump on client calls to explain strategy and defend recommendations

Strategic Copywriting & Optimization

• Rewrite underperforming ad copy based on performance data
• Optimize email sequences to improve open rates, click rates, and conversions
• Improve landing page copy to reduce friction and boost conversion rates
• Create A/B testing frameworks and implement winning variations
• Develop campaign concepts from strategy through execution

Campaign Implementation & Optimization

• Execute strategic recommendations across multiple marketing platforms
• Optimize campaign structures and targeting based on performance analysis
• Implement funnel improvements from top of funnel through conversion
• Manage campaign testing and iteration cycles
• Monitor and adjust campaigns based on real-time performance data

Performance Management & Strategy

• Track and analyze CTR, CPL, conversion rates, and ROI across all channels
• Identify winning patterns and scale successful campaign elements
• Develop strategic frameworks for different client segments and goals
• Create optimization playbooks based on successful implementations
• Proactively identify new opportunities for campaign improvement

You're the Right Fit If You...Strategic Thinking & Experience

• Have 3-5 years of hands-on digital marketing experience with strategic responsibility
• Have agency or client-facing experience providing strategic marketing guidance
• Can analyze performance data and translate insights into actionable recommendations
• Understand marketing funnels, customer psychology, and conversion optimizationExecution & Implementation Skills

• Are excellent at copywriting with a portfolio of high-converting campaigns
• Are proficient with marketing tools (GoHighLevel, Meta Ads Manager, email platforms, analytics)
• Can work independently and manage multiple client campaigns simultaneously
• Take ownership of campaign outcomes and client success

Communication & Client Management

• Are comfortable presenting strategy and explaining recommendations to clients
• Can defend your strategic decisions with data and clear reasoning
• Are proactive in identifying opportunities (not just waiting for assignments)
• Enjoy variety - analyzing data one day, writing copy the next

Work Style & Mindset

• Love both strategy AND execution - you want to do the work, not just delegate it
• Are results-oriented and take personal responsibility for campaign performance
• Thrive in a fast-paced environment with multiple concurrent projects
• Are collaborative but can work independently without constant direction

Bonus Skills (Not Required, But Highly Valued)

• Design experience with tools like Canva, Figma, or Adobe Creative Suite
• Basic graphic design skills for creating marketing assets and visuals
• Video editing or multimedia content creation experience
• Marketing automation platforms (HubSpot, ActiveCampaign, etc.)
• Advanced analytics and data visualization skills
• Project management experience or certification

What Success Looks Like

• Clients see measurable improvements in campaign performance after your optimizations
• Campaign analysis and recommendations are delivered on time with clear action steps
• Copy and creative optimizations result in improved CTR, conversion rates, and ROI
• You become the go-to strategist clients trust for marketing guidance
• Campaign performance consistently improves through your strategic interventions

Our Culture & Core Values

• Speed + Simplicity = Results: We act fast, test, and improve without overcomplicating
• Extreme Ownership: If something needs fixing, we fix it. No blame, just solutions
• Client Obsession: If our clients win, we win. Period
• Play to Win: We operate with urgency, accountability, and competitive edge
• Transparency Builds Trust: Clear expectations, honest feedback, measurable results

The Setup

• Remote-first: Work from anywhere with reliable internet (Latin America or Eastern Europe preferred)
• Time Zone: EST hours required for client collaboration
• Tools: Slack, Zoom, GoHighLevel, Meta Business Manager, Google Analytics, Canva, various email platforms

Compensation & Growth

• $30,000 - $40,000 USD annual compensation based on experience and skills
• Performance bonuses tied to client results and campaign improvements
• Growth opportunities in a fast-scaling digital marketing agency
• Direct impact on client success and agency growth
• Paid in USD - providing financial stability and growth potential

Ready to Apply?

This role is perfect for someone who wants to be the strategic marketing brain behind successful campaigns while still being hands-on with execution.

Application Process:

1. Complete our Strategy Assessment Form - Click Apply To Fill Out
2. Upload your resume as PDF: Lastname.Firstname.MarketingStrategist.Resume.pdf
3. Include a brief case study of a campaign you optimized and the results you achieved

To confirm you understand this role, include the phrase "Strategy + Execution" in your response to the "Why This Role?" question on the application form.

We're looking for someone who gets excited about diving into campaign data, identifying the problems, and then personally implementing the solutions that drive results.