Salesforce Masters is a technology and product consultancy working with high-growth companies across digital assets, Web3, fintech, institutional finance, and enterprise technology.
As we expand our growth and marketing capabilities, we are looking for an experienced Web3 Growth & Performance Marketing Lead to build and scale acquisition, lifecycle, and performance marketing initiatives across the Web3 and digital asset ecosystem.
This role is ideal for a growth-focused marketing professional who understands Web3 audiences, digital asset products, performance channels, and data-driven customer acquisition. You will work closely with product, sales, partnerships, and leadership teams to develop measurable growth strategies and turn marketing opportunities into sustainable business results.
This is a fully remote position open to professionals globally.
What You Will Do- Develop and execute the growth and performance marketing strategy for Web3, crypto, and digital asset products and services.
- Build scalable acquisition programs across paid media, organic channels, content, partnerships, communities, and other relevant growth channels.
- Own the marketing funnel from awareness and acquisition through activation, conversion, retention, and re-engagement.
- Define growth objectives, KPIs, budgets, and measurement frameworks aligned with business and revenue goals.
- Analyze campaign, customer, and funnel data to identify opportunities for improving acquisition efficiency and conversion rates.
- Lead experimentation across landing pages, messaging, creative, audience segmentation, offers, and acquisition channels.
- Work with Product and UX teams to improve user journeys, onboarding flows, activation, and conversion.
- Collaborate with Sales and Business Development teams to align marketing-generated demand with commercial priorities.
- Develop go-to-market campaigns for Web3 products, blockchain infrastructure, digital asset services, and related solutions.
- Manage relationships with external agencies, media partners, technology vendors, analytics providers, and other marketing partners.
- Establish attribution, reporting, and performance dashboards to provide clear visibility into marketing contribution and ROI.
- Monitor key metrics including CAC, CPL, CPA, ROAS, conversion rates, activation, retention, LTV, pipeline contribution, and revenue impact.
- Conduct market and competitor research to identify emerging trends, new channels, and opportunities within the Web3 ecosystem.
- Develop audience and customer segmentation strategies for institutional, enterprise, and Web3-native audiences.
- Work with content and creative teams to develop campaigns that communicate complex digital asset products clearly and effectively.
- Support product launches, industry events, thought-leadership initiatives, and strategic marketing programs.
- Present performance results, growth insights, and recommendations to senior leadership.
- 4+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a related discipline.
- Experience working with Web3, crypto, blockchain, fintech, SaaS, or financial technology products.
- Proven track record of developing and optimizing measurable acquisition and growth programs.
- Strong understanding of performance marketing channels, including paid search, paid social, display, affiliate, content, email, and other digital acquisition channels.
- Hands-on experience with marketing analytics, attribution, conversion optimization, and performance reporting.
- Strong understanding of customer acquisition funnels and lifecycle marketing.
- Experience working with analytics and marketing platforms such as Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot, Salesforce, or comparable tools.
- Ability to translate business objectives into measurable marketing strategies and actionable experiments.
- Strong analytical and quantitative skills, with the ability to make decisions based on performance data.
- Experience managing marketing budgets and evaluating channel-level ROI.
- Understanding of Web3 and digital asset ecosystems, including wallets, exchanges, stablecoins, DeFi, token-based products, and blockchain infrastructure.
- Excellent communication and stakeholder management skills.
- Ability to work effectively with Product, Sales, Engineering, Partnerships, and Leadership teams.
- Strong written and verbal English communication skills.
- Comfortable working independently in a fully remote and international environment.
- Experience marketing institutional crypto, blockchain infrastructure, fintech, or enterprise technology products.
- Experience with B2B and enterprise demand generation.
- Familiarity with crypto-native communities and Web3 growth channels.
- Experience with wallet, exchange, custody, payments, or blockchain infrastructure products.
- Knowledge of on-chain analytics and Web3 attribution methodologies.
- Experience with CRM and marketing automation platforms.
- Familiarity with Salesforce, HubSpot, Jira, Confluence, Linear, or similar tools.
- Experience launching products across multiple international markets.
- Understanding of regulatory considerations affecting digital asset marketing and communications.
- Experience building referral, partner, affiliate, ambassador, or community-led growth programs.
Success in this role will be measured through a combination of growth, efficiency, and business impact, including:
- Qualified lead and customer acquisition
- Customer acquisition cost and channel efficiency
- Conversion and activation rates
- Marketing-generated pipeline and revenue
- Return on advertising spend
- Customer lifetime value
- Retention and engagement
- Campaign and product launch performance
- Growth of strategic Web3 and institutional audiences
Competitive annual salary: €150,000 – €165,000, depending on experience
Performance-based bonus linked to growth and business outcomes
100% remote work with flexible working hours
International team and exposure to Web3, fintech, and digital asset markets
Health insurance and employee benefits
Meal and wellbeing benefits
Paid time off and company holidays
Professional development and learning budget
Significant ownership over growth strategy and marketing initiatives
Direct collaboration with experienced professionals across product, technology, finance, Web3, and enterprise software
Why Join Salesforce Masters?At Salesforce Masters, you will have the opportunity to work at the intersection of Web3, digital assets, fintech, and enterprise technology.
You will have meaningful ownership of growth initiatives, work closely with senior decision-makers, and help develop marketing systems that support both emerging Web3 businesses and established institutional clients.
If you are a data-driven growth marketer who enjoys working in fast-moving technology markets and wants to help build scalable growth programs for Web3 and digital asset products, we would like to hear from you.
Apply to join Salesforce Masters as our Web3 Growth & Performance Marketing Lead.
