Media Buyer

As a Media Buyer, you will manage and execute high-performance media buying campaigns focused exclusively on the US market. You'll be responsible for leveraging our extensive resources, including our creative team, to optimize ad performance and achieve targeted business KPIs.

Responsibilities:

• Strategically manage and scale paid media campaigns on platforms such as Meta, TikTok, Google Ads, Newsbreak, Outbrain, Taboola, SMS or Email Marketing.

• Conduct in-depth analysis of campaign performance and optimize for key metrics such as CPA, ROAS, and overall profitability.

• Collaborate closely with our creative team (UGC creators, video editors, content producers, and graphic designers) to develop and refine ad creative strategies.

• Manage daily spend effectively, adhering to budget guidelines provided by the company.

• Regularly report campaign results, insights, and recommendations to the Business Development Team.

• Stay updated on industry trends, algorithm changes, and emerging opportunities within the US digital marketing landscape.

Qualifications

• Minimum of 1.5 years of direct experience in performance media buying, specifically targeting the US market.

• Proven track record managing significant ad spend with demonstrable ROI.

• Proficiency in platforms such as Facebook Ads Manager, TikTok Ads, Google Ads, and/or other performance advertising tools.

• Strong analytical skills, with proficiency in Excel and data-driven decision-making.

• Excellent written and verbal English communication skills.

• Ability to effectively collaborate in a remote, international team setting.

Performance Bonus: Quarterly bonuses linked directly to performance metrics (CPA, ROAS, scaling milestones, profitability goals).

Additional Benefits:

• Fully remote work flexibility
• Ongoing training and professional development
• Access to robust creative resources (content, design, and UGC teams)
• Opportunities for career advancement within Rubicon Performance LLC