Senior CRM Specialist (Klaviyo)

Company Description

Rollout Digital is a rapidly growing Email Marketing Agency headquartered in Sydney, specialising in delivering high-impact email strategies. Known as leaders in email marketing, we focus on creating innovative and effective solutions. Our team is dedicated to helping clients achieve remarkable results through data-driven CRM Strategies.

Role Description

You'll be hands-on in Klaviyo from day one, working across flows, campaigns, segmentation, QA, and ongoing optimisation. This is a senior, account-leading role - you'll own accounts end-to-end from day one, running the strategic relationship with client founders and marketing leads.

What you'll be doing

• Building and optimising Klaviyo flows end-to-end
• Executing campaigns from briefs and campaign schedules
• Managing segmentation, exclusions, suppression, and overlap logic
• QA of emails and SMS before send
• Monitoring performance and flagging issues or opportunities
• Owning 6-8 retainer accounts end-to-end - running monthly strategy calls, briefing production, and being the face of Rollout Digital.

What we're looking for

• Solid hands on experience in Klaviyo
• Strong understanding of lifecycle marketing, not just campaigns
• Comfortable working with flows, segments, and dynamic content
• Confident working independently without constant oversight
• Clear written communication and attention to detail
• Agency or multi brand experience is a big plus
• Located in Australia

Why

• Small, experienced team with high standards
• Real ownership and responsibility, not busywork
• Exposure to a wide range of eCommerce brands
• Clear growth path into senior and lead roles
• Remote position

Qualifications

• 3+ years experience working hands on in Klaviyo
• Demonstrated experience building and managing lifecycle flows (welcome, abandoned browse/cart, post purchase, winback)
• Strong understanding of segmentation logic, exclusions, suppression, and audience overlap
• Experience executing email campaigns from briefs or campaign schedules
• Comfortable QAing and sending campaigns independently
• Able to interpret performance metrics and identify clear next actions
• Strong written communication and attention to detail
• Experience working across multiple brands or clients (agency experience highly regarded)
• Exposure to deliverability concepts (domains, warming, engagement based sending)