Brand Director & Social Media Manager

Brand Director & Social Media ManagerPrimary Objective: Create and scale Client’s brand presence from scratch while leading the company’s owned social platforms.

Location: Fully remote

Duration: 6 Month Contract to Hire

About the Opportunity

Client is at an inflection point. The product is strong, the audience is growing, and an internal design system already exists — yet the brand itself hasn’t been fully defined outside of the product experience. There’s no official brand framework, no unified look and feel beyond UI components, and no consistent voice across marketing or public-facing channels.

This role exists to change that. You’ll take the raw materials that already exist, shape them into a clear and differentiated brand, and then express that brand everywhere the company shows up — website, social, advertising, partnerships, and beyond. This is a true ground-floor branding role: you won’t be tweaking a pre-existing brand guide; you’ll be authoring it.

In addition, you’ll be fully responsible for Client’s owned social presence. These channels represent the public voice of the company, spanning platforms such as X/Twitter, Instagram, TikTok, YouTube, LinkedIn, and any emerging networks that make sense for the brand.

What You’ll Lead

• Establish Client’s end-to-end brand system, including visual identity, logo usage, color systems, typography, illustration and photography direction, motion standards, and comprehensive brand documentation
• Define how the company communicates — tone, messaging pillars, values, and narrative — and ensure consistency across marketing, product, support, and social touchpoints
• Run and grow Client’s official social media accounts, owning strategy, content creation, posting rhythm, audience interaction, and community development
• Design and deliver branded materials as needed, including social content, advertising assets, landing pages, decks, email layouts, partner collateral, and other outward-facing visuals
• Partner with engineering and product teams to align the external brand with the internal design system, influencing how existing tokens and components evolve
• Conceptualize and execute creative direction for major initiatives such as launches, feature rollouts, and growth campaigns
• Act as brand gatekeeper by reviewing external materials company-wide to maintain visual and verbal consistency
• Analyze social performance metrics and continuously refine strategy based on results

What We’re Seeking

• At least 5 years of experience in brand design, brand strategy, or creative leadership, with a track record of building or meaningfully transforming brands
• Strong hands-on design ability — you can execute high-quality work yourself, not just manage or concept it (portfolio required)
• Proven experience managing and growing official brand social accounts with measurable engagement and audience growth
• Confident, versatile writer capable of producing everything from short-form social copy to long-form brand narratives
• Clear strategic thinker who can define positioning, differentiation, and audience personas
• Comfortable operating without a playbook — you’ll be creating the foundation as you go
• Fluency in your preferred creative tools (e.g., Figma, Adobe Suite, motion tools, or other workflows — tooling is flexible)
• Familiarity with tech and AI-driven product environments, even if you’re not deeply technical
• Nice-to-haves: startup or creator-economy experience, motion or video design skills, prior experience building brand guidelines from zero

Innovation starts with people.®

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