Head of Growth Analytics and Marketing Science

About Rho Nutrition

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations.  Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits.  Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation.  Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions.  Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview

Rho Nutrition is scaling rapidly across DTC, Amazon, and retail — and we need a leader to bring rigor to how we measure growth.

This is a founding analytics role focused on answering one core question: what is our true CAC and LTV across channels, and are we building a healthy, scalable business?

You’ll build the models, proxies, and frameworks needed to measure performance across channels where attribution is incomplete, enabling confident capital allocation and board-level reporting.

What You’ll Own

 • Omnichannel CAC:LTV framework across DTC, Amazon, and retail Executive dashboards and board-level reporting

 • Media mix modeling (MMM) and attribution strategy

 • Incrementality testing and causal measurement

 • Executive dashboards and board-level reporting

Key Responsibilities

 • Omnichannel Measurement

 • Build CAC and LTV models across DTC, Amazon, and retail using proxy data and blended methodologies • 

 • Create a unified CAC:LTV view and channel-level payback benchmarks

 • Media Mix Modeling (MMM)

 • Develop MMM across paid channels (Meta, Google, TikTok, influencer, etc.)

 • Incorporate offline sales to measure full-funnel impact

 • Identify saturation points and guide budget allocation

 • Incrementality & Testing

 • Run geo holdouts, lift studies, and incrementality tests

 • Distinguish organic vs. paid growth and quantify channel cannibalization

 • Reporting & Strategy

 • Own marketing performance dashboards (CAC, LTV, iROAS, payback)

 • Reporting & Strategy

 • Build scenario models and translate insights into clear executive narratives

Required Qualifications & Experience

 • 5+ years in growth analytics or marketing science in DTC or omnichannel environments

 • Experience building CAC/LTV frameworks beyond DTC (retail, marketplaces)

 • Hands-on MMM and incrementality testing experience

 • Strong fluency in DTC and retail/Amazon data ecosystems

 • Ability to communicate insights to executive and board audiences

Additional Preferred Qualifications

 • Experience scaling DTC to omnichannel brands

 • Familiarity with retail media networks

 • Experience with MMM tools (Robyn, Meridian, etc.)

 • Proficiency in SQL, Python/R, and BI tools

What Success Looks Like in This Role

 • Clear, credible omnichannel CAC:LTV framework in place

 • Strong visibility into true marketing efficiency across channels

 • MMM and incrementality programs actively guiding spend decisions

 • Improved confidence in capital allocation and growth strategy

Why Join Rho Nutrition

At Rho Nutrition, you’ll be part of a team that is passionate about helping people live healthier, stronger lives through evidence-based nutrition. We believe great work happens when talented people are empowered to innovate, collaborate, and grow. Joining Rho means contributing to a mission-driven company that values integrity, curiosity, and continuous improvement—while giving you the opportunity to make a real impact on the health and performance of the communities we serve. If you’re motivated by purpose and excited to work alongside people who care deeply about results and relationships, Rho Nutrition is a place where your work truly matters.