Performance Marketing Strategist - Agency Experience Required [434]

About the Company:

Dominant Digital Agency is a results-driven digital marketing agency that specializes in helping small-to-medium-sized businesses (SMBs) achieve their marketing goals. Our expertise spans SEO, paid media, and website development, with a strong focus on lead generation and ROI-driven strategies. As we grow, we are looking for a Performance Marketing Strategist to help shape our client success strategies and drive measurable results.

About the Role:

We are seeking a Performance Marketing Strategist with deep expertise in digital marketing, lead generation, and conversion rate optimization (CRO). This role requires a strategic mindset, hands-on experience with paid and organic digital channels, and the ability to guide teams in executing high-impact marketing campaigns. The ideal candidate will have agency experience and a passion for helping businesses grow through data-driven decision-making.

This is a Full-Time remote role.

We are looking for a Performance Marketing Strategist specifically with these requirements:

• 3-5+ years of experience in digital marketing in an agency setting.
• Experience with Google Ads, Meta Ads, SEO, Digital Display Advertising, and WordPress.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience working with small-to-medium-sized businesses (SMBs).
• Strong conversion rate optimization (CRO) and UX knowledge.
• Hands-on campaign management experience (Google Ads, Meta Ads, and SEO).
• Ability to track marketing performance using Google Analytics (GA4).
• Ability to explain marketing strategies and results to non-marketers.
• Familiarity with landing page optimization and A/B testing.
• Proactive and strategic mindset—can identify growth opportunities for clients.
• Excellent English written and verbal communication skills.

Your responsibility will include (but not limited to):

• Understanding client goals and ensuring digital marketing campaigns align with objectives.
• Identifying areas of improvement for each client’s marketing program.
• Build and maintain strong, professional relationships with clients, serving as their trusted advisor.
• Provide market intelligence and strategic recommendations to enhance agency products and services while staying ahead of evolving marketing trends.
• Operate independently with strong business acumen, ensuring high-quality client service and strategic execution.
• Collaborating with SEO, Paid Media Specialists and Website Development team to optimize campaign performance.
• Recommending additional services or marketing improvements to clients where applicable.
• Ensuring all campaign updates and services are properly assigned in the project management system (ClickUp).
• Reviewing and approving monthly client reporting to assess campaign success and growth areas.
• Retain and Grow sales revenue for the agency, helping clients grow into additional agency services.
• Prepare and present client proposals for additional or increased services.

Growth Opportunities/Perks:

• Potential to grow into a leadership role as the agency expands.
• Work directly with an experienced team in a collaborative, data-driven environment.
• Paid vacation, medical insurance, dental & vision insurance, and a 401K plan with company match.
• Performance-based bonus tied to the agency's overall sales revenue growth under management, providing direct rewards for strategic impact and success.
• Exposure to a wide range of industries and cutting-edge digital strategies.

This Position Is Perfect For You If…You're a fast learner.

You won’t be expected to know everything from the start, but you’ll need to be motivated and quick to adapt to new marketing strategies and technologies.

You're super organized.

You can prioritize tasks efficiently, manage multiple campaigns, and ensure all marketing efforts align with client goals.

You’re passionate about marketing strategy.

You love analyzing marketing performance, testing new strategies, and optimizing campaigns for better results.

You thrive on shaping strategic direction.

You’re excited about not only crafting data-driven strategies for clients but also contributing to the agency’s overall marketing approach, helping refine services and drive long-term growth.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!