Senior Manager - Content and Brand

1. About Our Client:

The organization operates within the veteran services sector, addressing the challenges veterans face in navigating disability claims and related services. It focuses on building trust and providing culturally sensitive support to veterans, aiming to improve their experience and outcomes through specialized services and advocacy.

2. About the Opportunit

y:The **Senior Manager - Content and Brand** leads the brand strategy, content programs, and reputation management efforts. This role shapes the organization''s voice, story, visual identity, and public perception across all customer interactions. The position is responsible for maintaining brand standards, supporting demand generation and customer education, and managing reputation in a category where trust is critical. The role contributes directly to strengthening veteran trust and advocac

y.

3. Responsibilit

ies:• Manage brand positioning, voice, tone, visual identity, and governance across all chann

els.• Lead agency partnerships for brand alignment, content management, and editorial plann

ing.• Collaborate with marketing and internal teams to ensure brand consistency and effective cont

ent.• Develop and maintain brand standards including visual guidelines and content st

yle.• Conduct market research to identify trends, customer needs, and competitor strateg

ies.• Manage internal and external creative resources for quality and prioritizat

ion.• Lead reputation management initiatives including review programs, defense strategies, and advoc

acy.• Ensure all content is culturally appropriate and respectful of veteran experien

ces.• Provide performance reporting for senior leadership and strategic revi

ews.• Support crisis and sensitive communications, collaborating with legal and compliance te

ams.• Stay informed on relevant regulatory developments and competitive activit

ies.• Mentor team members and contribute to the broader marketing organizat

ion.

4. Require

ments:• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field, or equivalent exper

ience.• Minimum 7 years in brand marketing, content marketing, or communications with ownership of brand and content pro

grams.• Experience managing creative teams with measurable impact on brand health and demand gener

ation.• Background in reputation management in regulated or trust-sensitive se

ctors.• Skilled in developing content programs across the customer life

cycle.• Strong analytical skills in content performance, web analytics, social listening, and brand tra

cking.• Proactive, strategic, and hands-on marketing ope

rator.• Advanced writing and editing skills, particularly for technical and regulatory co

ntent.• Effective communication skills for presenting to senior leade

rship.• Experience in regulated, compliance-sensitive, healthcare-adjacent, or veteran-serving sectors pref

erred.• Understanding of and respect for the veteran community; veteran and military-affiliated candidates encou

raged.

5. Pay Range and Compensation

Package:• The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant

factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or nation

al or

igin.

Note:RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career

page or ATS.