Head of Go-To-Market & Product Marketing

About the Opportunity:

The organization is seeking a leader to drive the strategic development and execution of go-to-market and product marketing initiatives, focusing on internal tools, agent acquisition, service launches, and vertical-specific campaigns.

Responsibilities:

• Define positioning and messaging for internal tools supporting agent acquisition, onboarding, and lifecycle management.

• Align marketing with agent-facing innovations by partnering with Talent Acquisition, Agent Experience, and L&D teams.

• Build frameworks for launching new services and capabilities, including messaging, collateral, and sales enablement.

• Coordinate readiness and alignment with Sales, Strategic Partnerships, and Operations for service launches.

• Develop tailored go-to-market strategies for priority verticals, including buyer personas, ICPs, and sub-industry campaigns.

• Collaborate with Marketing to optimize vertical-specific content and demand generation efforts.

• Create and maintain sales content reflecting vertical nuances and product differentiation.

• Support co-marketing with strategic partners and vendors.

• Design and execute multi-channel campaigns to drive awareness and conversion.

• Utilize marketing tools for targeting high-intent buyers and re-engagement.

• Monitor campaign KPIs with Analytics and BI teams, refine strategies as needed.

• Lead and manage multiple projects independently while maintaining quality delivery.

• Participate in virtual meetings and work from a desk for extended periods.

Requirements:

• Bachelor’s degree or equivalent years of experience.

• 7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments.

• Proven success in launching vertical-specific campaigns and leading cross-functional go-to-market initiatives.

• Strong understanding of buyer journeys, persona development, and sales alignment.

• Experience working in fast-paced, high-growth environments.

• High personal accountability and ability to deliver quality work.

• Problem-solving and innovative mindset.

• Legal authorization to work in the U.S.; no visa sponsorship available.

Benefits & Perks:

Not specified.

Compensation:

Not specified.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.