
Marketing Strategist & Copy Editor
Job Description
Posted on: August 21, 2025
About Us
At Reach Realm, we help fast-growing e-commerce brands turn buyers into loyal, repeat customers. Our specialty is retention marketing — using email, SMS, and other owned channels to drive revenue predictability and long-term brand growth. We’re not just sending campaigns — we’re building systems that deliver measurable results.
We’re now looking for a Marketing Strategist & Copy Editor to join our team. You’ll play a key role in shaping creative strategies, turning research into high-performing campaigns, and using AI as a creative partner to produce copy that converts.
What You’ll Do
- Build Strategies That Drive Growth: Translate client goals into clear, actionable marketing strategies — from positioning and value propositions to campaign angles and channel plans.
- Research & Distill Insights: Dig into client data, past performance, competitor campaigns, and customer psychology. Turn that into a core research dossier that guides creative direction.
- Create Compelling Messaging: Develop hooks, angles, and narratives that resonate with each segment and funnel stage. Pair emotional triggers with proof points to maximize impact.
- Write (with AI) & Edit (with Precision): Use AI tools to draft email/SMS/ads copy, then refine it for originality, coherence, and brand voice. Ensure all copy meets readability, compliance, and performance standards.
- Test, Learn, and Improve: Design and manage A/B tests for subject lines, offers, and formats. Track results, capture learnings, and roll out winning variations.
- Collaborate Across Teams: Work closely with account managers, designers, and performance marketers to deliver strategies and campaigns that align with brand voice and hit KPIs.
What Success Looks Like
- Strategies are clear, complete, and adopted by clients and internal teams.
- Messaging drives measurable lifts in CTR, CTOR, CVR, and revenue contribution.
- Copy passes first-time approvals with minimal revisions.
- Testing pipeline delivers consistent wins and documented learnings.
- Projects are delivered on time with smooth collaboration across stakeholders.
What We’re Looking For
- Experience in marketing strategy & copywriting, ideally in e-commerce or retention marketing.
- Strong ability to turn research into creative insights and customer-first messaging.
- Comfort working with AI copy tools — and the editorial judgment to know when to refine, rewrite, or push further.
- A mix of creativity and analytical thinking: you love finding the right words and testing what actually works.
- Exceptional communication, organization, and attention to detail.
Why Join Reach Realm
- Work at the cutting edge of AI-powered marketing in the e-commerce space.
- Be part of a high-performance team where your ideas directly impact client growth.
- Develop deep expertise in retention marketing, one of the fastest-growing areas in digital commerce.
- Flexible, remote-first environment designed for focus, autonomy, and results.
If you’re excited by the idea of blending creativity, AI, and data to create retention campaigns that actually move the needle — we’d love to hear from you.
Apply now
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