Marketing Specialist

About The Company INSPYR Solutions is a leading provider of innovative staffing and workforce solutions dedicated to connecting top talent with forward-thinking organizations. With a focus on technology, healthcare, and professional services, INSPYR Solutions has established a reputation for delivering customized staffing strategies that drive business success. Our commitment to excellence, integrity, and client satisfaction has positioned us as a trusted partner in the staffing industry. We pride ourselves on fostering a dynamic and inclusive work environment that encourages growth, collaboration, and continuous learning. About The Role The Senior Specialist Marketing Operations at INSPYR Solutions plays a pivotal role in managing and optimizing the company's marketing processes and campaigns. This individual will be responsible for coordinating marketing activities, ensuring seamless execution of marketing strategies, and leveraging data-driven insights to enhance campaign performance. The role requires a strategic thinker with excellent organizational skills, attention to detail, and the ability to work effectively in a remote environment. The Senior Specialist Marketing Operations will collaborate closely with sales, marketing, and product teams to align marketing initiatives with business objectives, ultimately driving brand awareness and lead generation. This position offers an exciting opportunity to contribute to the growth of a dynamic organization while honing your skills in marketing operations and analytics. Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience in marketing operations, digital marketing, or a similar role.
• Proficiency with marketing automation tools such as HubSpot, Marketo, or Pardot.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent project management and organizational skills.
• Ability to work independently and collaboratively in a remote setting.
• Exceptional communication skills, both written and verbal.
• Knowledge of CRM systems and integration processes is preferred.

Responsibilities

• Manage and optimize marketing automation workflows to improve lead nurturing and conversion rates.
• Coordinate and execute marketing campaigns across various channels, including email, social media, and digital advertising.
• Analyze campaign performance data and generate reports to inform strategic decision-making.
• Ensure consistency in branding and messaging across all marketing materials and campaigns.
• Collaborate with sales and product teams to develop targeted marketing strategies that align with business goals.
• Maintain and update marketing databases and CRM systems to ensure data accuracy and integrity.
• Assist in the development and execution of content marketing initiatives, including webinars, whitepapers, and case studies.
• Stay current with industry trends and best practices to recommend innovative marketing strategies.
• Support the planning and execution of events, trade shows, and other promotional activities.

Benefits INSPYR Solutions offers a comprehensive benefits package designed to support our employees' well-being and professional growth. This includes competitive salary packages, health, dental, and vision insurance, and a 401(k) retirement plan with company matching. Employees have access to ongoing training and development programs, opportunities for career advancement, and a flexible remote work environment. We also provide paid time off, holidays, and wellness programs to promote work-life balance. Our inclusive culture values diversity and fosters a collaborative atmosphere where every team member can thrive. Equal Opportunity INSPYR Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected status under applicable law. We believe that a diverse workforce enhances our ability to serve our clients and innovate effectively. All qualified applicants are encouraged to apply.