Meta Ads Media Buyer – Performance & Scaling Campaigns

Company Description

Ray Business Technologies (A CMMI Level 3 Company) is a global technology and digital transformation company delivering enterprise solutions across analytics, automation, cloud services, and digital operations. As part of our expanding digital marketing initiatives, we are strengthening our paid social advertising capabilities to support scalable acquisition and performance growth across international markets.

Role Overview

We are seeking a Meta Ads Media Buyer with strong hands-on experience in performance-focused advertising and campaign scaling across Meta platforms.

This role requires someone who understands how to optimize campaigns based on measurable business outcomes, with a strong focus on conversion performance, audience strategy, and sustainable scaling.

Key Responsibilities

Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram

Optimize campaign performance toward ROAS, CPA, and conversion objectives

Scale campaigns efficiently while maintaining profitability and performance stability

Conduct audience testing, creative testing, and funnel optimization

Monitor campaign data and identify opportunities for growth

Collaborate with creative and internal teams to improve campaign execution

Prepare performance reports and strategic recommendations

Required Qualifications

Strong practical experience with Meta Ads Manager

Experience managing medium to high-budget advertising campaigns

Solid understanding of performance marketing and paid social optimization

Familiarity with tracking tools, pixels, and conversion attribution

Analytical mindset with data-driven decision-making ability

Strong communication and reporting skills

Project Structure

Engagement Type: Remote Contract Position

Initial Term: 6 months with extension opportunity

Compensation Range: $6,500 – $8,500 USD per month

Incentive Model: Performance-based bonus structure

What We Expect

Experience managing campaigns with $50K+/month ad spend preferred

Ability to scale campaigns while maintaining strong performance metrics

Strong understanding of audience targeting and conversion optimization

Comfortable working independently within a KPI-focused environment

Reliable communication and ownership mindset