Brand and Product Marketing Manager

This is a remote position.

About the Role

We’re seeking a Brand & Product Marketing Manager to translate strategic direction into concrete go-to-market plans and campaigns.

This is a hybrid role that blends product marketing and brand marketing. Because our current brand-level marketing is still evolving, most activities will focus on product-level go-to-market (GTM) work, with select brand-building initiatives.

A core expectation is that you will be a driving force in new product GTM strategy, from identifying customer needs, understanding the audience, shaping product concepts, and partnering with product development and retail teams to bring purposeful products to market with clear positioning and strategy.

You will be the day-to-day project manager for marketing and product launches, ensuring cross-functional teams and agency partners deliver on time, with impact.

This role works in close alignment with the Senior Brand Manager (SBM).

The SBM sets the brand vision, growth agenda, budget and resource allocation, while this role drives executional plans and insights that ladder up to those priorities.

What You’ll DoStrategy & Planning

• Translate BabbleRoo’s brand vision into actionable GTM and brand marketing strategies.
• Build annual and quarterly marketing calendars that align with product roadmaps and business priorities.
• Align closely with the SBM on category priorities, distribution strategy, and key focus areas to ensure all GTM and campaign plans reinforce the broader brand agenda.
• Lead consumer insights programs, using findings to guide product positioning, messaging, and development decisions in partnership with the SBM.

Product GTM Leadership

• Own GTM plans for new products: from positioning and messaging to campaign planning and launch toolkit.
• Collaborate with product developers early to ensure products are built with a clear purpose and customer-validated strategy.
• Build early projections for new product concepts (e.g., P&L, sales forecasts) in coordination with Sales, Product Development, and the SBM to guide prioritisation and resource allocation.
• Serve as the central coordinator for launch timelines, budgets, and KPIs across channels.
• Work in locksteps with the SBM at key stage gates (e.g., concept approval, go/no-go, channel prioritisation) to ensure GTM recommendations support the overall brand growth plan.

Brand Campaigns & Storytelling

• Build brand-level campaigns, including creative briefs, PR, influencer programs, and content calendars.
• Ensure all campaigns reflect BabbleRoo’s tone and resonate across digital, eCommerce, retail, and community touchpoints.
• Maintain brand toolkit and ensure consistent messaging and design across all channels.

Campaign Execution & Channel Activation

• Manage 360° campaign roll-outs across owned, paid, earned, and retail channels.
• Partner closely with PR, influencers, and creative agencies to deliver campaigns that build cultural relevance and trust.
• Work with eCommerce and retail teams to ensure seamless storytelling across in-store, on-site, and digital channels.

Insights & Optimization

• Run structured tests on new platforms, formats, and culturally-relevant hooks for both product and brand storytelling.
• Measure and optimize performance across all stages of the GTM funnel.
• Share insights to improve future product development and marketing investment.

Who You Are

• Experience: 5–8 years in marketing, with at least 3+ years in product or brand marketing (preferably in DTC or omnichannel businesses).
• Strategic + Executional: You can think big, then roll up your sleeves to write briefs, manage timelines, and keep launches on track.
• Product-Focused & Consumer-Obsessed: You love understanding customer needs and collaborating with product developers to make products with purpose.
• Collaborative Leader: You’ve led cross-functional workstreams and agency partnerships with clarity and accountability.
• Alignment-Driven: You thrive in partnership with senior leadership to ensure execution ladders up to broader brand and business goals.
• Voice-Driven Storyteller: You know how to craft messaging that’s human, relatable, and high-performing.
• Detail-Oriented Operator: You excel in managing budgets, timelines, QA, and deliverables without losing sight of the big picture.