Influencer Marketing Specialist

Location: Fully Remote

Reports to: Founder

Type: Full-time

Compensation: $65,000–$85,000

About the Role

We are looking for an Influencer Marketing Specialist to own and grow our influencer and creator partnerships across gifting, paid collaborations, affiliate relationships, and long-term brand building.

This is a remote role, ideal for someone who is highly organised, commercially minded, proactive, and genuinely understands internet culture, beauty creators, and what makes a strong creator-brand fit.

You will be responsible for identifying the right creators, managing outreach and relationships, coordinating campaigns end-to-end, tracking performance, and helping turn influencer activity into a scalable growth channel for the brand.

What You’ll Be Responsible For

• Source, vet, and shortlist creators and influencers aligned with the Question Beauty brand
• Manage creator outreach across paid, gifting, affiliate, and ambassador campaigns
• Build and maintain strong relationships with creators, managers, and agencies
• Negotiate commercial terms, deliverables, usage rights, timelines, and partnership structures
• Coordinate campaign execution from briefing through to content delivery and posting
• Ensure all creator content meets deadlines, brand expectations, and agreed deliverables
• Track influencer performance across reach, engagement, traffic, conversions, EMV, and CPA/ROAS where relevant
• Maintain clean reporting, campaign trackers, contact databases, and influencer records
• Identify white space opportunities, rising creators, and partnership trends across TikTok, Instagram, YouTube, and other relevant platforms
• Help build a repeatable influencer seeding, gifting, and paid creator system
• Support product launch campaigns with the right creator mix and outreach timelines
• Work closely with creative, marketing, and paid teams to ensure creator activity aligns with broader brand goals
• Manage product sends, briefing notes, follow-ups, and post-campaign reporting
• Monitor competitor and industry activity to identify opportunities and benchmark performance

This Role Is a Good Fit If You Have…

• 2–4 years of experience in influencer marketing, creator partnerships, PR, social media marketing, or a similar role
• Strong understanding of TikTok, Instagram, beauty creators, and digital culture
• Experience managing influencer outreach and partnerships from start to finish
• Confident negotiating rates, deliverables, timelines, and usage rights
• Strong organisational skills and excellent attention to detail
• Able to manage multiple campaigns, relationships, and deadlines at once
• Commercially aware and able to think beyond vanity metrics
• Strong written communication skills with the ability to represent the brand well externally
• Comfortable working independently in a remote role
• Proactive, resourceful, and self-directed
• Genuine interest in beauty, creative brands, and social-first marketing
• Strong Excel or Google Sheets skills

This Role Is a Good Fit If You Have…

• A strong pipeline of high-fit creators consistently being identified and activated
• Smooth and professional management of creator relationships and campaigns
• Improved campaign reporting and visibility over influencer ROI
• Stronger creator output around launches and hero products
• A more scalable influencer system that supports both brand awareness and conversion

Perks & Benefits

• Be part of NZ’s most exciting beauty brand
• Creative ownership and freedom to test bold ideas
• Product allowance + discounts
• Opportunity to grow with a fast-scaling team

Send your CV and a short note about why you’re excited to join us and your top 3 favourite niche beauty creators to dasha@questionbeauty.nz