Paid Performance Specialist

About Purple People

Purple People is a new digital growth partner built on experience.

We are early stage, lean and commercially focused. This is a founder led business working directly with ambitious brands who want their marketing to actually translate into revenue. We care about the work making sense. The strategy being clear. The numbers stacking up. And everyone knowing why we are doing what we are doing.

We sit at the intersection of brand and performance. Creative needs to convert. Media needs to scale. And the thinking behind it all needs to be commercially sound.

Because we are building, this role is not about filling a gap in a big structure. It is about finding someone who wants to grow with the business.

If you like ownership, autonomy and being part of something early, this will suit you.

Role Description

We are hiring a part time performance marketer to manage and optimise paid campaigns across Google Ads, LinkedIn Ads and Meta. We are looking for someone who can take ownership.

Key responsibilities:

• Building and managing campaigns across Google Search and Display, LinkedIn and Meta
• Structuring accounts properly from day one
• Keyword research and audience development
• Conversion tracking and attribution setup
• Ongoing optimisation based on performance data
• Clear reporting with commercial insight, not just metrics
• Identifying opportunities to scale or cut spend

If you cannot explain why a campaign is working or not working, this is not for you.

Qualifications

• Minimum 2 years hands on experience managing paid media
• Strong understanding of CPC, CTR, CPA and attribution
• Confident with tracking setup and troubleshooting
• Ability to interpret data and make decisions
• Comfortable working independently
• Strong attention to detail