Nearly 200,000 women follow this brand on Instagram. Over 100,000 of them take its collagen every single morning, without fail. Not one of them has anywhere to talk to each other about it. Yet.
That's the job. You'll launch the private Facebook group from zero, own organic social across Instagram and TikTok, and turn an existing roster of creators into content people actually stop scrolling for. The group hasn't launched for one reason: they were waiting for the right person, not the right plan.
Ads got this brand from zero to six figures of loyal daily users. They won't get it to the next stage. That takes a brand women feel something for, and that's what you're being hired to build.
This is a fully remote, full-time role.
WHAT'S IN IT FOR YOU
- A blank page. No community to inherit, no legacy playbook, no house style to work around.
- Budget from day one. For creators, events and tools.
- Ownership of how the brand feels. Voice, taste, content, community, all yours.
- Direct access to leadership. Pitch it Monday, run it Wednesday.
- Fully remote, with laptop and home office setup covered.
- Vitality private health insurance and free product every month.
WHAT YOU'RE GETTING INTO
- Launch the private Facebook group from zero and give thousands of women a reason to show up weekly.
- Build the routes in. Post-purchase flows, packaging, email and social all become doors into the community.
- Own the organic content calendar across Instagram and TikTok. The bar is content that stands on its own merits, not repurposed and creative.
- Show up in the comments, DMs and replies daily. Being visibly present is the cheapest loyalty lever there is.
- Lead the brand-building side of influencer and creator content, working alongside the influencer team to make the brand feel like the quality choice.
- Design and run brand events from scratch. Meet-ups, member events, partnership moments, whatever gets customers in a room.
- Recruit and develop community champions so the community scales past one person.
- Attack retention inside the community: consistency, expectations on results, flavour fatigue, feeling unsupported.
- Feed customer language, objections and success stories back to creative, email and product.
WHO YOU ARE
- You have 2+ years in community management, organic social or brand content, ideally in D2C health, wellness or beauty.
- You've run a branded Facebook group or a comparable owned community (Discord, Circle, Skool, a forum) and can walk through exactly how it grew.
- You've directed and produced content that reads as brand rather than advertising, and you can tell the difference instantly.
- You've managed content budgets and briefed creators.
- You've worked inside a subscription business and understand what actually keeps people subscribed.
- You can explain what your community work did for retention, not just for engagement.
- You are comfortable being present every day rather than in weekly bursts.
