This is the first in-house Google hire for a business that has already scaled its account beyond the capacity of two agencies. Spend has grown from $5k to $25k a day, with $50k a day now within reach.
You’ll take ownership of Google across Search, Shopping, PMax, Display, and YouTube, working across a portfolio of eCommerce stores. It’s a high-ownership role with a simple setup: you own the channel, and the founder is your only stakeholder.
This is a fully remote, full-time role. Netherlands-based candidates can be hired as employees; everyone else is brought on as a contractor.
WHAT'S IN IT FOR YOU
- Own Google in-house at a scale most media buyers only experience from the agency side.
- Learn directly from the agency currently running the account before taking full ownership yourself.
- Work closely with the founder, bringing the plan and getting decisions made quickly.
- As spend grows towards $50k+ a day, so does the scope of the role—with the opportunity to build and lead a team.
- Work remotely on European hours, with full ownership of the channel and a tracking stack that’s already in place.
WHAT YOU'RE GETTING INTO
- Own Google across the group's stores: Search, Shopping, PMax, Display, and YouTube, from account structure down to daily optimisation.
- Take daily spend from $20k–$25k towards $50k on target ROAS without diluting performance.
- Push the account from demand capture into demand generation, unlocking non-branded search as the primary growth lever.
- Manage branded and non-branded against separate ROAS targets, keeping blended ROAS as your north star.
- Own PMax across full funnel, feed-only, and asset-only setups to prove which variations earn their budget.
- Build the creative, copy, feed, and product testing cadence from scratch.
- Test and figure out if YouTube can become a profitable acquisition channel.
- Automate manual account management using AI to scale spend without scaling overhead.
- Own channel reporting via Triple Whale and internal dashboards, presenting clear data alongside actionable recommendations.
- Shadow the incumbent agency on the flagship store, absorb the strategy, and transition full ownership in-house.
WHO YOU ARE
- Hands-on experience running and scaling Google Ads for DTC eCommerce brands.
- Comfortable managing five-figure daily budgets and executing high-stakes decisions.
- Deep knowledge of branded vs. non-branded search strategy and campaign segmentation.
- Proven track record scaling PMax across full-funnel, feed-only, and asset-only setups.
- Leverage AI and automation tools to streamline operations and focus on strategic optimization.
- Highly accountable for daily account performance and ROAS metrics.
- Goal-driven self-starter who takes end-to-end channel ownership without needing management oversight.